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Internal Branding Highlighted at Asian Marketing Conference
By Bruce Bolger on May 16, 2012
Let know one think that Asian economies ignore trends in the West. The issue of Internal Branding, relatively new to the scene in the U.S., was the topic of a recent business conference in Singapore. The conference addressed internal branding from two perspectives: the brand used by the organization to attract talent the steps necessary to connect the [...]
Researchers Find Link Between Nurse and Patient Satisfaction
By Bruce Bolger on May 10, 2012
Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by [...]
The Engagement Agency: An Update
By Bruce Bolger on May 8, 2012
A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company [...]
Customer Experience Meets Employee Engagement
By Bruce Bolger on April 5, 2012
The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience. The high-level program attracts chief executives, vice presidents, directors and senior managers from the consumer products, [...]
Points Business Growing at Rapid Pace
By Bruce Bolger on April 3, 2012
It doesn’t take a market researcher to see that the use of points-based programs is surging. You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page [...]
The Next Generation of Meetings: Bringing Together Customers and Employees
By Bruce Bolger on March 19, 2012
Meeting planners get ready for a new type of meeting bringing together customers and employees. As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home [...]
Why We Put the Enterprise in Engagement
By Bruce Bolger on March 14, 2012
This excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand. The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt [...]
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The EEA Social Footprint
Peppers & Rogers – Strategy Speaks
- Extreme Trust in Action: Comcast Misses an Opportunity May 21, 2012
- Looking for Trustability Examples... May 21, 2012
Incentive Intelligence – I2I
- Fistful Of Talent and NY Times May 21, 2012
- If You’re NOT an EXPERT – Don’t Weigh In May 21, 2012
ROI of Engagement – Catalyst Performance Group
- Deja Vu, All Over Again May 21, 2012
- Engagement Drives Earnings Per Share (EPS). "Right, prove it to me." May 21, 2012
Globoforce Blog
- Cultivate Your Talent. But Find It First. May 21, 2012
- On the Eve of the HR Data Revolution May 21, 2012
