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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

U.K. Engagement Efforts, Led by Prime Minister Cameron, Far Surpass Progress in the U.S.

By Paul Hebert on January 27, 2015

Many in the U.S. might assume that we generally lead the world in business innovation. Of course that’s not true – case in point: engagement. With it’s government-initiated Engage for Success program aimed at promoting engagement throughout business there, the United Kingdom far surpasses the U.S. in its top-level acceptance of engagement as a critical […]

LoyaltyOne’s Bryan Pearson on What Constitutes the ‘Capital L’ of Loyalty

By Bruce Bolger on January 22, 2015

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. In a recent interview, we asked him whether he felt that loyalty programs were addressing all of the levers necessary to engage customers. The answer in the majority […]

Engagement University, April 14-16 in Denver – First Event to Focus on Engagement Across the Organization

By Bruce Bolger on January 20, 2015

 Go to eeaexpo.com for more information.  All attendees will receive a copy of Enterprise Engagement: The Textbook, edition 2   Customer and employee engagement have become top priorities at many companies, but most companies and professionals lack a clear implementation framework because the concepts are relatively new and aren’t taught in schools. The Enterprise Engagement […]

Innovation Summit: The Virtuous Circle of Innovation and Engagement

By Bruce Bolger on January 19, 2015

Creating a culture of innovation in which all employees and customers are allowed to submit ideas and collaborate on them to create products and solve problems is a highly engaging strategy: While innovation itself requires engagement to succeed, just being asked for their ideas demonstrates to people that their knowledge and expertise is valued and […]

What’s New in Workplace Social Platforms

By Bruce Bolger on December 12, 2014

  Guest Post by Cynthia Mielke Vice President Marketing Marketing Innovators   Over the past 10 years, technology has changed the way we handle almost everything, including how we communicate. From the increasing prevalence of cell phones to the introduction of social networks, human connections and interactions have increased and evolved. The speed at which […]

MaritzCX Signals Potential for Scale in Engagement Field

By Bruce Bolger on December 10, 2014

Mergers and acquisitions can signal consolidation in a field, or they can signal expansion. The recent merger of Maritz Research with Salt Lake City-based Allegiance Inc., forming a new company called MaritzCX, potentially signifies the creation of the first fully-integrated organization theoretically capable of providing the nation’s largest companies with an enterprise-wide approach to Engagement. […]

BIG PICTURE – The Customer Experience Director Dilemma

By Bruce Bolger on December 1, 2014

Although I don’t actually have the statistics to back it up, it appears that more companies are creating the position of Customer Experience Director. I believe this position will eventually be the critical driver of Enterprise Engagement. Based on what we’re hearing, companies aren’t quite sure of the qualifications for this new position. Since it […]

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