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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Is Centuries-Old Incentive and Recognition Business Set for More Change?

By Bruce Bolger on February 26, 2015

Most people don’t know that the history of incentives, rewards and recognition goes back thousands of years and that it was a formal business profession as long ago as the turn of the last century, when Premium Practice, now Incentive magazine, was founded. Now, the emergence of Engagement and extensive research on the role of […]

Rename HR to Engagement? This Even Gives Us Pause, But We Love the Question!

By Bruce Bolger on February 24, 2015

As you can imagine, we took great pleasure in a recent article in TLNT: The Business of HR, by Michelle Roccia, Vice President of the Employee Engagement Division at WinterWyman, a talent search firm. In her article, entitled Renaming HR: Maybe We Should Simply Call it Employee Engagement, she wrote, “For the traditional roles of […]

Conference Board ‘DNA of Engagement’ Report Tracks with EEA Enterprise Framework, With Critical Exceptions

By Bruce Bolger on February 19, 2015

Now that an organization as prestigious as The Conference Board has embraced the engagement movement through the creation of its Engagement Institute, we were excited to see what would come out of it. The newly released DNA of Engagement report, previewed here and available to Conference Board members, tracks closely with the framework created by […]

Engagement On the List of Key Challenges Facing CEOs

By Bruce Bolger on February 17, 2015

Issues related to employee and customer engagement are at the top of the list of CEO challenges worldwide, according to CEO Challenge 2015, an annual survey of CEO’s created by The Conference Board. According to the report, CEO’s are focused on achieving sustainable business through a “longer term focus on capacity-building and the development of […]

Healthy Debate on Engagement Implementation

By Bruce Bolger on February 16, 2015

Our recent post on the U.K. Engage for Success program drew a constructive counter-point from Cathy Brown, Executive Director at Engage for Success. She took issue with the EEA’s premise that engagement starts with the customer. Check out her point of view on her comment and that of the book she recommended, “Employees First, Customers Second,” by […]

How Mobile Technology Is Driving Engagement

By Bruce Bolger on February 12, 2015

Several powerful forces have been pushing, glacier-like but steadily, toward making engagement the same kind of movement in the U.S. as is now developing in Great Britain. The first impetus was research that started coming out of academia in the U.S. and in Great Britain in the 1990s indicating a link between customer and employee […]

The Customer Experience Executive: At the Front Lines of Enterprise Engagement

By Bruce Bolger on February 10, 2015

A Key Topic at Enterprise Engagement U., Denver, April 14-16, 2015 As attendees to the upcoming Enterprise Engagement U. will learn first-hand, the new Customer Experience Management position being created by an increasing number of companies reflects the new emphasis on engagement. The question is, what elements actually comprise the customer experience. Is it only […]

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