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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

New EGR Site Embodies Enterprise Engagement

By Bruce Bolger on July 22, 2014

It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International.  When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]

Westin Campaign Integrates Guest and Employee Marketing

By Bruce Bolger on July 22, 2014

As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”

UP-AND-COMERS – Achievers Focuses on Success Rather Than Rewards

By Bruce Bolger on July 16, 2014

Founder and CEO Razor Suleman tells ESM how his firm has evolved in the engagement space by downplaying features and functions and selling solutions.   Perhaps no other company in the incentive, recognition, or loyalty business warrants closer attention these days than Achievers. After all, it’s the only company in this space that has received […]

Customer and Employee Engagement Featured in New Brand Journal

By Bruce Bolger on July 16, 2014

  We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.

Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm

By Bruce Bolger on July 11, 2014

Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm   When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]

Interesting AFLAC Internal Branding Case Study

By Bruce Bolger on July 6, 2014

Check out this interview with Susan Goodsell, Manager of Employee Communications for Aflac, for how this leading insurer implements its enterprise brand. This is yet another example of the growing number of companies with a 360-degree view of branding to connect employees and customers.

Engagement Going Mainstream?

By Bruce Bolger on July 3, 2014

I guess we know that engagement is beginning to go mainstream when it shows up in an American Express infographic for its business credit card holders. The email asked: “What’s a simple and practical way to help boost your business’ productivity? Focusing on your people.” Click here for the infographic on American Express Site.

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