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An alliance of leading marketing, incentive and motivational-event companies announces the formation of The Engagement Agency to provide full-service engagement solutions to businesses and organizations. The launch of The Engagement Agency demonstrates the increasing importance of the emerging field of engagement, joining a small but growing coterie of agencies specifically focused on engagement across the [...]
Recent Posts
Measuring Engagement with a Balanced Approach
By Bruce Bolger on May 13, 2013
Gary Rhoads, Professor of Marketing at Brigham Young University, was one of the Keynote speakers at the recent RPI Conference/R&R Expo in New Orleans. Professor Rhoads was talking about the critical link between the voice of the customer and the voice of the employee as it pertains to enterprise engagement. In discussing measurement, he noted: [...]
New Discover Card Ad Promotes Relationships…
By Bruce Bolger on May 7, 2013
Have you seen this ad about the Discover Card customer surprised to find a human being at the other end of the phone? This obviously stylized encounter may or may not be a true reflection of the relationship you’ll have with Discover Card, and we’re not even sure that this human touch will alone catapult [...]
Some Thoughts from The R& R Expo
By Bruce Bolger on May 6, 2013
Measuring Engagement with a Balanced Approach Gary Rhoads, Professor of Marketing at Brigham Young University, was one of the Keynote speakers at the R&R Expo in New Orleans. When talking about the critical link between the voice of the customer and the voice of the employee as it pertains to enterprise engagement, he noted: “I [...]
Allstate Ads Highlight Need to Connect Advertising With Reality
By Bruce Bolger on May 1, 2013
Note: It is always unfair to judge a company on one experience, so please view this account in that context. I don’t know about you, but I much enjoy the actor Dennis Haysbert, who plays the Allstate spokesman in its television ads. He is the presenter in the video to the right (subscribers may need [...]
An Inside Look at the Google Laboratory
By Bruce Bolger on April 18, 2013
Our friend and occasional guest blogger Mark Crowley was recently let inside the doors of Google to learn about all of the ways it fosters engagement. Read his account in Fast Company here. While it’s difficult not to admire the Google’s progressive treatment of employees, I’m not sure I’d give it such rosy coverage. In [...]
The Engagement Land Grab
By Bruce Bolger on April 12, 2013
More and more people want a piece of engagement. The advertising and mobile devices industries, point-of-sale, gamification technology – they all tout the engagement capabilities of their respective platforms. A gamification group has even created an Engagement Alliance. Those involved with HR, recognition and incentives now refer frequently to employee engagement. Forrester, the research firm, [...]
Upcoming Education on Engagement From EEA, Human Capital Institute and the Conference Board
By Bruce Bolger on March 20, 2013
If you have any question that engagement has become part of the high level conversation, check out the number of education programs on the subject by a diverse group of business organizations reaching impressive audiences: Enterprise Engagement Alliance/Recognition Professionals International Engagement Program (Free program for qualified business management) April 29 in conjunction with Recognition Professionals [...]
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