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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Goodsnitch App Connects Employees and Customers to Help Enhance Brand Engagement

By Bruce Bolger on June 29, 2015

We continue to be excited by the number of tools emerging for the engagement marketplace and to learn how the founders of these tools invented them.  Recently, we shared with you information on theEmployeeApp. This app enables companies to quickly and easily inform employees about the information they need to better perform their jobs via […]

At 19% Engaged – U.S. and China Lead the World in New Buckingham Employee Engagement Index

By Bruce Bolger on June 26, 2015

The U.S. and China lead the world in employee engagement at 19% “fully engaged”, according to a new standardized international employee engagement index created by the Marcus Buckingham Company. Called the StandOut Global Engagement Index (GEI), the report compares employee engagement in 13 countries. Spain and Argentina ranked lowest in employee engagement. The company claims […]

Special Offer for EEA Community for E2MA 2015 Red Diamond Congress, July 20-22, Quincy MA

By Bruce Bolger on June 25, 2015

As indicated in the chapter on Trade Show Engagement in the 2nd edition of Enterprise Engagement: The Textbook, trade shows have become a critical tool for engaging not only customers, but also employees and vendors. This year’s Red Diamond Conference, produced by E2MA (the Exhibitor and Event Marketers’ Association), will have a special track on […]

Recent Reports Highlight Impact of Bad Bosses on Productivity and Branding

By Bruce Bolger on June 23, 2015

Earlier this year, this blog highlighted the damage done by bad bosses; a recent New York Times Sunday Review article entitled “Is Your Boss Mean?” written by researchers who have studied the subject, reported that mean and demeaning bosses not only make people miserable, they significantly affect the ability of employees to do their jobs […]

Enterprise Engagement and the Minimum Wage Debate

By Paul Hebert on June 16, 2015

The facts speak for themselves: Increasing numbers of U.S. citizens believe that income inequality is a serious problem that requires government intervention. More and more states – even Republican-leaning ones – are passing, or seriously considering, laws imposing minimum wage increases. Because pay is a major issue related to engagement, one might expect us to […]

Employee Engagement Awards Debut in NY June 17: Free Tickets While Supplies Last!

By Bruce Bolger on June 15, 2015

The annual Employee Engagement Awards program, founded in the United Kingdom, is making its U.S. debut this week at the Tribeca 360 and Rooftop on June 17, where the first U.S. award winners will be announced. Matt Manners, a principal of the company producing the event, has offered up some free tickets for the Enterprise […]

7 Big Lessons From Blackhawk Acquisition of Achievers

By Bruce Bolger on June 12, 2015

The news of the Achievers sale has already spread across the incentive and recognition business. Here are some initial thoughts: Blackhawk is poised to become a major player in the incentive and recognition business. It is one of the only publicly-held company in the field (Aimia being another), based on its enormous gift card business. […]

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