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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

The Hidden ROI of Engagement: Less Regulation and Legislative Action

By Paul Hebert on September 1, 2015

Engagement Strategies has reported on dozens of research studies demonstrating the high financial return of Enterprise Engagement (see The World of Engagement Research or the EEA Engaged Company Stock Index comprised of public companies with high levels of employee and customer engagement). The ECSI continues in its third year to significantly outpace the performance of […]

Amazon and the Bezos Leadership Experiment

By Bruce Bolger on August 25, 2015

Several weeks ago we posted a news insight article on Tony Hsieh’s bold experiment with holacracy at Zappos.com, a division of Amazon. The New York Times’ recent account of the culture at Amazon.com (see “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” ) highlights an entirely different approach to management at the parent company. […]

Hay Group and the Engagement Talent Challenge

By Bruce Bolger on August 20, 2015

When a company the caliber of Hay Group says there’s a talent shortage in the emerging engagement space, that’s a problem for Hay Group and others, but an opportunity as well. See  Hay Group: Engagement Creates Talent Challenge. For those not familiar with Hay Group, it’s one of the world’s blue chip consulting firms, with […]

If Engagement Is Just Around the Corner, What Does That Mean to You?

By Bruce Bolger on August 19, 2015

If Engagement Is Just Around the Corner, What Does That Mean to You? You can imagine my reaction to Bret Starr’s prognostications about the engagement movement reported this week on ESM at Enterpriseengagement.org. Of course, we hear the same prediction from more and more leaders in human resources and marketing, but after many years in […]

Engagement Strategies Re-launches EnterpriseEngagement.org Portal

By Bruce Bolger on August 18, 2015

The redesigned Engagement Strategies mobile-responsive portal at www.enterpriseengagement.org is designed to help organizations and solution providers profit from engagement. You’ll find regularly updated news about the latest research, trends, insights, how-do information, mergers and acquisitions in all areas of employee, distributor partner, vendor, government and community engagement. Even before this new responsive design, the portal […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

By Bruce Bolger on August 3, 2015

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

Beware of Engagement Buzzwords

By Bruce Bolger on July 29, 2015

When the Enterprise Engagement Alliance was founded in 2008, only a few human resources or marketing solution providers were using the term “engagement.” In fact, some company principals in the traditional incentive and recognition field openly questioned our use of the word. Today, probably a majority of incentive, recognition, survey, training and communications companies reference […]

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