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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

New Product Profile: Haydle Enterprise Q&A Platform Enhances Collaboration

By Bruce Bolger on October 20, 2014

Over the past year or two we’ve seen a surprising increase in the number of different types of technologies and services touting their ability to address various areas of customer, employee and distributor partner engagement – from leadership, coaching, assessment and communications to collaboration, innovation, rewards & recognition and analysis. In light of this, Engagement […]

Where Engagement Hits the Heart

By Bruce Bolger on October 17, 2014

This wonderful column in the New York Times Sunday Business section on Oct. 12 demonstrates the impact that front-line leadership can have in terms of engaging people in the most meaningful way possible. So much so that a Pizza Hut employee of many years ago gives the company some of the best PR it could […]

At Chariot Solutions, Engagement Requires an ‘Inspirational Environment’

By Bruce Bolger on October 13, 2014

It always gets our attention when we receive a press release from a company touting its commitment to employee engagement, so we followed up on a recent release from Chariot Solutions to find out why. The company is a software application development, consulting and training firm specializing in open source technologies, enterprise and mobile application […]

Who Are America’s Most ‘People-Centric’ Companies?

By Richard Kern on September 29, 2014

These 25 firms surpass all others when it comes to strategically engaging their employees, customers and communities The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly held companies in the U.S., based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm. People-Centric companies […]

EEA Launches New Online University, People-Centric Awards

By Bruce Bolger on September 18, 2014

Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement: Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the […]

The Most Overlooked Competitive Advantage: The Human Factor

By Bruce Bolger on September 17, 2014

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Starbucks Recognizes Impact of Employee Treatment on its Brand Image

By Bruce Bolger on September 9, 2014

Recent actions taken by Starbucks related to the creation of an employee college education program and changes in the way it schedules employee work time demonstrate the company’s realization that how it treats employees affects its brand image. As almost everyone in retail knows, companies have become incredibly unfriendly to employees when it comes to […]

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