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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Go South–Enterprise Engagement Experts

By Bruce Bolger on August 25, 2014

We are scanning job descriptions and jobs to see how they are changing in the world of Enterprise Engagement in which an organization’s brand links all of its audiences. So far, the best examples of this from a professional standpoint are coming from the southern hemisphere. Check out the job description for this Brand Manager […]

Recognition vs. Compensation at Audi

By Bruce Bolger on August 12, 2014

I recently leased a new Audi A4. I didn’t buy this car because of any incentive, but because I like the car – I’ve had four of them over the past 12 years; they’re a pleasure to drive and are economical on gas. So it was with some surprise that after I got the car […]

The Secret of Effective Motivation?

By Bruce Bolger on August 5, 2014

A fascinating guest column in the Sunday New York Times week in review (once again demonstrating the increased focus on this subject) addresses the fundamental issues about what drives us. But the authors, with all of their indisputable expertise, may be overlooking a fundamental connection between intrinsic and extrinsic motivation. In their column, the Secret […]

EEA Web Site Visitors Are Engaged in Their Work—Paul Herr Guest Blog

By Bruce Bolger on July 30, 2014

The Enterprise Engagement Alliance (EEA) conducted a voluntary poll on its website over the past two years, and the results are in. Visitors to the Enterprise Engagement portal who participated in our Personal Engagement Meter are relatively engaged in their work. According to the results, the “emotional paycheck” for the people who took the poll was positive […]

Lipic’s Named Premier Engagement Agency Agent After Successful Test

By Bruce Bolger on July 25, 2014

Here’s more evidence of how engagement is catching on. After a highly successful test program, Lipic’s Engagement of St. Louis, MO, has been named the Premier Agent of The Engagement Agency, an international firm designed to help corporations – and the marketing and human resources firms that serve them – profit from the emerging field […]

More Engagement in the Media

By Bruce Bolger on July 24, 2014

The New York Times certainly has jumped on the concept of employee engagement, even though its reporters haven’t yet figured out that there’s actually an employee engagement field emerging. A Sunday Business section article on July 6 featured Zingerman’s, a collection of food-related businesses based on the original Zingerman’s Deli in Ann Arbor, MI, which […]

New EGR Site Embodies Enterprise Engagement

By Bruce Bolger on July 22, 2014

It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International.  When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]

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