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Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

By Bruce Bolger on March 21, 2014

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Who Are America’s Most ‘People-Centric’ Companies?

By Richard Kern on September 29, 2014

These 25 firms surpass all others when it comes to strategically engaging their employees, customers and communities The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly held companies in the U.S., based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm. People-Centric companies […]

EEA Launches New Online University, People-Centric Awards

By Bruce Bolger on September 18, 2014

Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement: Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the […]

The Most Overlooked Competitive Advantage: The Human Factor

By Bruce Bolger on September 17, 2014

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Starbucks Recognizes Impact of Employee Treatment on its Brand Image

By Bruce Bolger on September 9, 2014

Recent actions taken by Starbucks related to the creation of an employee college education program and changes in the way it schedules employee work time demonstrate the company’s realization that how it treats employees affects its brand image. As almost everyone in retail knows, companies have become incredibly unfriendly to employees when it comes to […]

Take Employee Recognition beyond Service Awards

By Bruce Bolger on September 5, 2014

  Guest Post by Cynthia Mielke Vice President Marketing Marketing Innovators A recent article in Forbes speaks to the differences in generations and cultural expectations. Today, recognition is expected, even for non-exceptional actions. People look to be rewarded for things as simple as showing up to work on time or putting in a full 8 hours. How […]


By Bruce Bolger on September 3, 2014

With all of the research suggesting that Engagement is emerging as a top priority, loyalty leaders Colloquy and Mastercard are taking a stand in a webinar set for Thursday, Sept. 18, at 2 p.m. Eastern.  Here’s what they’re saying about the program: “‘ Engagement’has been front and center in a number of webinars and conferences over the […]

The Smart, Sexy, Simple Test

By Bruce Bolger on September 3, 2014

  I heard a great way to evaluate the potential success of a business concept from Peter Hart, President of Rideau Corp., a leading international recognition firm based in Montreal. He was happy to let me share it with our readers: Hart says that to succeed, new products or services should be Smart, Sexy and […]

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