Trends in the News

Here are excerpts from recent news reports showing different ways companies are rethinking strategies to engage key audiences. Employee marketing. To promote its involvement in the current film, “Up in the Air,” Hilton Hotels held a contest for employees asking them to submit stories of what they did to satisfy guests. Winners won trips to […]

2010 Trend: Employee Engagement Challenges Loom

Management faces a tough year ahead when it comes to engaging employees, writes John Rossheim, senior contributing writer for Monster, the job placement company. “With a year of punishing business conditions, successive layoffs and negligible pay increases behind them, many companies will face enormous employee-engagement challenges in 2010,” he writes in an article entitled: “2010 […]

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