Brand Engagement

Engagement Update – No Summer Vacation Here!

hammock2This may be a time of vacation, but things haven’t stopped moving in the world of engagement.  Here’s some recent information on:

Best Practices

The New York Times Sunday Business section profiled Pret-a-Manger, a Britain food chain based on enterprise engagement principles. It’s must-reading for anyone in engagement and demonstrates the increasing focus on engagement in the general media.

Gamification

This is the next biggest thing in engagement—using games to build relationships with customers and other key audiences in your business, as well as a great target-marketing vehicle for companies. What’s unique is the addition of social-networking—the ability to build communities of game-players. Engagement Strategies magazine will have a feature article on the subject in its upcoming fall edition. In the meantime, check out this article in the Wharton Business School publication.

Free EEA Curriculum Webinars

The EEA has announced the fall webinar schedule for its new curriculum, covering all key elements of engagement implementation. Co-marketed with business conference producer Marcus Evans, the program is designed for anyone in business or not-for-profit work who seeks to harness the power of engagement to improve performance of customers, channel partners, sales and non-sales employees, vendors, volunteers, communities, etc. Go to http://www.enterpriseengagement.org for a complete schedule of webinars and to register. Feel free to share with your colleagues.

Special thanks to Carlson Marketing, Catalyst Performance Group, Dittman Incentive Marketing, EGR International, the Incentive Research Federation, and Maritz, the founding sponsors whose contribution made this curriculum possible.

Individual webinars will also be sponsored by leading organizations to be announced in upcoming e-mail newsletters.

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