The Customer-Employee Connection

Engagement = Business – Where the Rubber Meets the Road

If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this. One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. […]

The New Face of Your Brand

I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just […]