Archive for November, 2011
The Customer-Employee Connection
You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]
Engagement = Business – Where the Rubber Meets the Road
If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this.
One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. As [...]
Engagement in Action
While I haven’t yet seen any major business publications cover the emerging area of engagement, the traditional trade media is on it.
Recent articles in publications as diverse as the HR Executive (here and here), Corporate Meetings and Incentives, Training, and the American Management Association have featured articles on various aspects of engagement. Even more telling [...]
The New Face of Your Brand
I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just [...]
Capitalism That Cares
While no one is absolutely certain about the agenda of the Occupy Wall Street movement, one message is clear: there is a growing outcry for a more humane form of capitalism, as well as a sense that Wall Street is part of the problem.
Ironically, this movement could have a profound effect on the way businesses [...]
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The EEA Social Footprint
Peppers & Rogers – Strategy Speaks
- Extreme Trust in Action: Comcast Misses an Opportunity May 21, 2012
- Looking for Trustability Examples... May 21, 2012
Incentive Intelligence – I2I
- Fistful Of Talent and NY Times May 21, 2012
- If You’re NOT an EXPERT – Don’t Weigh In May 21, 2012
ROI of Engagement – Catalyst Performance Group
- Deja Vu, All Over Again May 21, 2012
- Engagement Drives Earnings Per Share (EPS). "Right, prove it to me." May 21, 2012
Globoforce Blog
- Cultivate Your Talent. But Find It First. May 21, 2012
- On the Eve of the HR Data Revolution May 21, 2012
