The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”

As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.

The media is part of the problem.

Is it not now news that dozens of top companies, including McDonalds, Whole Foods, Coca-Cola, Pepsi, Hewlett Packard, Nicor Energy , New York Stock Exchange and AstraZeneca, have undertaken strategic engagement efforts?

Is that not a trend?

And yet, where have you read about this outside of the human resources and marketing trade media?

Just when Americans, indeed the world, are calling out for a new humane form of management, the business media are overlooking a clear trend: dozens of major companies have launched engagement strategies and have sent hundreds of top management to Marcus Evans events and other conferences on engagement over the past two years to find out how it’s done.

The companies that have embraced this strategy so far have not seen any particular need to tout it either, as it provides them with a clear competitive advantage.

A television producer at CBS television news to whom I spoke about this trend told me in so many words…“The problem with this story is that there aren’t any visuals.”

We wrote Thomas Friedman a letter to tell him about the emerging field of Enterprise Engagement…

As of yet, we haven’t heard back from him.

Related articles

• New Enterprise Engagement Benchmark Indicator Ready for Testing (enterpriseengagement.com)
• Forbes Article Identifies the Forces Driving Enterprise Engagement (enterpriseengagement.com)
• EEA Advisors Discuss Internal Branding with HR Executive Magazine (enterpriseengagement.com)