EEA – THE BLOG
The Next Generation of Meetings: Bringing Together Customers and Employees
Meeting planners get ready for a new type of meeting bringing together customers and employees. As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal […]
Why We Put the Enterprise in Engagement
This excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand. The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt […]
The New Brand Medium: Employees
New York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message: “The future belongs to those who build it.” The text reads: “Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn. […]
Is Your Product More Important Than Robert?
What is more important to Carbonite–the online backup service—it’s advertising campaign, or Robert. I have no way of knowing Carbonite’s employee engagement strategy, but I witnessed first hand how an employee made the company’s advertising more effective. The follow recent experience shows the reasons why more companies are focusing on their employee’s not as a […]
Quickly Benchmark an Organization’s Engagement Efforts
The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices. […]
Quickly Benchmark an Organization’s Engagement Efforts
The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices. […]
Quickly Benchmark an Organization’s Engagement Efforts
The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices. […]
The EEA Social Footprint
