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Brand Engagement

The New Brand Medium: Employees

employeebrandsNew York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message:

“The future belongs to those who build it.”

The text reads:

“Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn.  Home to the dedicated employees whose efforts make our products the best in the business…Whirlpool is investing in America. Eighty-two percent of our products are engineered, designed, and assembled in the U.S. The future belongs to us.”

GE is running a similar campaign containing extolling its employees.

More and more advertisers will be promoting their investments in America, because the depression, sentiments touched upon by the Occupy Wall Street movement, combined with the power of social networking will favor organizations that refocus on their human assets.

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