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Brand Engagement

The Next Generation of Meetings: Bringing Together Customers and Employees

meetingsMeeting planners get ready for a new type of meeting bringing together customers and employees.

As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home page.

To make sense, these meetings should be more than fodder for an ad campaign, but an invaluable opportunity for organizations to bring together their key audiences to discuss together their experiences.  The learning potential is enormous, not to mention the engagement possibilities, for organizations that understand how to make these meetings work.

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