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Archive for April, 2012

Customer Experience Meets Employee Engagement

The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience. The high-level program attracts chief executives, vice presidents, directors and senior managers from the consumer products, retail, travel and […]

Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging. You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full […]

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Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.


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