The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience. The high-level program attracts chief executives, vice presidents, directors and senior managers from the consumer products, retail, travel and [...]
It doesn’t take a market researcher to see that the use of points-based programs is surging. You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full [...]