Brand Engagement

The Engagement Agency: An Update

erginternationalA year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company with which it didn’t have any relationship.

“We usually don’t respond to those types of RFPs,” Grisamore recalls, “but it seemed like a good opportunity to test the appeal of this approach to presenting our solutions.”

After a lengthy selection process, EGR won the business and has since implemented a fully-integrated engagement program encompassing a web portal, multi-media communications, learning, rewards and recognition, etc.

Besides the satisfaction of winning the business and getting off to a positive start, Grisamore told us he felt an extra sense of satisfaction when, on a recent visit to the client’s headquarters, his hosts introduced him as head of the company’s “Engagement Agency.” Said Jeff: “That’s where we want to be with clients.”


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