EEA – THE BLOG
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Understanding the Role of Social Networking
Organizations often confuse the symptom with the underlying disease. By putting the power of crowd-sourcing into the hands of consumers and employees, social networking has indeed shifted the power in a way most organizations never thought possible. As a result, every major company is spending millions on implementing a social networking strategy to put the […]
It Doesn’t Matter How You Get There…
Remember in school when some kids didn’t want to hang out with other kids? Apparently it’s not much different in business. Over the past two months, two different potential sponsors for the Enterprise Engagement Alliance expressed reservations because they felt we have too many sponsors in the rewards & recognition space. One wrote me an […]
It Doesn’t Matter How You Get There…
Remember in school when some kids didn’t want to hang out with other kids? Apparently it’s not much different in business. Over the past two months, two different potential sponsors for the Enterprise Engagement Alliance expressed reservations because they felt we have too many sponsors in the rewards & recognition space. One wrote me an […]
Name Changes Reflect Growth of Engagement
Two unrelated trade shows and associations have recently changed their names to include the term “engagement,” providing yet more proof that engagement is emerging as a critical business topic. The 30-year-old American Teleservices Association (ATA) is now the Professional Association for Customer Engagement (PACE). “As social media and cloud-based technologies radically transform customer expectations, we feel that customer […]
The EEA Social Footprint
