EEA’s Engagement University Set for 2014 in Nashville

The Enterprise Engagement Alliance has announced the launch of the Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the Rewards & Recognition Expo and Engagement Pavilion, featuring leading exhibitors of reward, recognition and engagement products and services. Based on the Enterprise Engagement […]

Measuring Engagement with a Balanced Approach

Gary Rhoads, Professor of Marketing at Brigham Young University, was one of the Keynote speakers at the recent RPI Conference/R&R Expo in New Orleans. Professor Rhoads was talking about the critical link between the voice of the customer and the voice of the employee as it pertains to enterprise engagement. In discussing measurement, he noted: […]

New Discover Card Ad Promotes Relationships…

Have you seen this ad about the Discover Card customer surprised to find a human being at the other end of the phone? This obviously stylized encounter may or may not be a true reflection of the relationship you’ll have with Discover Card, and we’re not even sure that this human touch will alone catapult […]

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