EEA – THE BLOG
The Success Syndrome
Recently, I commented on the insularity at Google that I suspect lies at the heart of so many product failures. While Google prints money with search, few of its other ventures have fared so well. The danger of arrogance was recently explained by Reed Hastings, CEO of Netflix. In a recent interview with the […]
Does Anyone Believe in Advertising?
I was sitting on a delayed flight recently with the friendly CFO at one of the nation’s top advertising agencies. We had both had a few drinks and covered a lot of ground about marketing and trends. Finally, I asked him a simple question: “Do you think most people believe the claims they hear […]
N.Y. Times Haggler David Segal Unknowingly Propels Engagement Movement
Every Sunday I look forward to David Segal’s The Haggler column which regularly exposes the needless aggravation organizations inflict upon customers as a result of rigid policies and disengaged or dis-empowered employees. His regular exposés always amuse me in the context that Enterprise Engagement is based on nearly 20 years of research demonstrating that if […]
Is it Internal Branding or Enterprise Branding?
The head of a company I would describe as one of the country’s few engagement agencies recently called me about a branding issue. He was preparing for a meeting of the company’s strategic planning people wanted to toss around some ideas. He had been focusing heavily on the use of internal branding to explain what […]
The EEA Social Footprint
