EEA – THE BLOG
Barbara Porter, Ernst & Young: 5 Tips for Successful Project Partnerships
This is a guest post from Barbara Porter, Executive Director, Advisor, Customer Practice, Ernst & Young A lot of time, effort and resources are spent identifying projects and developing RFP’s. On top of that, add the processes of issuing and evaluating RFP responses. On top of that, add the time spent meeting with the qualified […]
Barbara Porter, Ernst & Young: What Happens When Experience Does Not Match Expectations?
This is a guest post from Barbara Porter, Executive Director, Advisor, Customer Practice, Ernst & Young One of the first steps to improving customer experience and engagement begins with aligning employees to the guiding principles and vision of the company. This allows all employees to link their behaviors and decisions to delivering on those principles […]
New Book From Britain Focuses on Strategic Brand Engagement
Leave it to the Brits to help articulate the future of marketing. Click to order from Amazon.
The EEA Social Footprint
