Verizon Annual Report Makes Strong Case for Incentives, But for Whom?

If incentives work for executives, why not for employees? Verizon’s annual report says that “to provide executives with additional focus and incentives to drive year-over-year growth and profitability… the committee expanded the payout range of the short-term incentive program for 2012…” The report explains the incentives are used to “attract, retain and motivate high-performing executives” […]

2015 Engagement University & Expo Convenes in Denver April 14-16

The Enterprise Engagement Alliance has announced a significantly expanded education program in 2015, following on the success of its Engagement University program co-located with the Rewards & Recognition Expo in Nashville earlier this year. In 2015, the event is co-sponsored by our travel partners, Omni Resort Interlocken, Denver, at which the event will be held, […]

For ChipRewards, the Focus is on Behavioral Science

The fun part of this job is interviewing the founders or management of all sorts of engagement solution providers, and it was a particular pleasure to run in to the folks at ChipRewards, Inc. Don’t be fooled by the name – an acronym for Consumer Health Incentive Program Rewards – this company means business when […]

Want People Engaged with Your Wellness Program? Get Social!

Cindy Mielke

Engagement a Top CEO Priority: 2013 US CEO Survey

Check out this interesting PricewaterhouseCoopers survey of CEOs on a wide range of subjects. Curiously, 90% ranked customer engagement a top priority, and 80% ranked employee engagement among their top priorities. Now if only someone could explain to these top executives how to make it happen in their organizations – because everyone now knows that […]

Updated Inward Consulting Web Site Helps Set New Direction for Marketing

Check out the new web site for the internal branding agency Inward Consulting at  We are not taking any credit for inspiring this direction.  We are drawing attention to this site because it indicates how more and more companies are beginning to focus on integrating external and internal branding in a way reflected in […]

New Book by @eholtzclaw Turns Consumer Analysis Inside Out

Erick V. Holtzclaw’s new book, Laddering: Unlocking the Potential of Consumer Behavior, takes on the traditional process-oriented approach to understanding customers. The term “laddering” refers to the author’s step-by-step approach to rewriting the way organizations understand and dialog with customers and use data to develop products or other initiatives. Holtzclaw argues that technology and the […]

@SHRM Launches Engagement Survey for Small- to Mid-Size Companies

More evidence that Engagement is going mainstream: The Society of Human Resources Management is launching an engagement survey service priced for small- to mid-size companies known as SHRM People InSight. The SHRM team will be on site at the upcoming SHRM conference in Orlando June 22-25 to demo the new product. For information, call S. Evren Esen, Director, […]

Quick Update on Enterprise Engagement

Here are some interesting links and updates from the Enterprise Engagement Alliance. A recent New York Times Sunday Review features a page 1 article on the importance of Engagement—this might be the most compelling coverage we’ve seen in the general media on this growing new emphasis in business. Engagement “Leaking” Into the C-Suite: 90% of […]

Engagement Makes it to New York Times Sunday Review

In an opinion article entitled “Why You Hate Work,”  appearing in the June 1 New York Times Sunday Review section, The Energy Project consultants argue that “excessive demands” of work are not only bad for people, but bad for business.  “Engagement,” the authors @energy_project assert, “variously defined as involvement, commitment, passion, enthusiasm, focused effort and […]

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