Brand Engagement

EEA Launches New Online University, People-Centric Awards


Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement:

  1. Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the number of courses over the next year to hopefully cover the bulk of Enterprise Engagement: The Textbook.
  2. The EEA now has three Engagement assessment tools that provide free and confidential ways for people to assess personal or organizational engagement. Click here if you have not already checked them out.
  3. Shortly after Labor Day, we will be announcing the 25 winners of our People-Centric Awards, which will highlight the 25 companies that have the highest levels of Customer, Employee and Community Engagement based on independent data compiled by  This research is produced by McBassi and Co., the same firm that manages the EEA’s Engaged Company Stock Index, which has consistently outperformed the S&P 500 over the last 7 ½ years. These companies will be featured in a special edition of the EEA’s Engagement Strategies magazine in December 2014, as well as online.
  4. The No. 1 Most People-Centric company for the year will be announced at Engagement University,  April 14-16, 2015 in Denver.  All of these companies will be featured on, where people will be able to comment on the winners and other companies in the Good Company Index.

We will shortly announce a Call for Instructors for the advanced education program on Engagement in Denver. Subjects will include many of the key areas of Engagement, as well as case-study presentations.

If you have any suggestions or questions related to these activities, please let me know.  Enjoy the rest of your summer.


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