EEA – THE BLOG
MaritzCX Signals Potential for Scale in Engagement Field
Mergers and acquisitions can signal consolidation in a field, or they can signal expansion. The recent merger of Maritz Research with Salt Lake City-based Allegiance Inc., forming a new company called MaritzCX, potentially signifies the creation of the first fully-integrated organization theoretically capable of providing the nation’s largest companies with an enterprise-wide approach to Engagement. […]
BIG PICTURE – The Customer Experience Director Dilemma
Although I don’t actually have the statistics to back it up, it appears that more companies are creating the position of Customer Experience Director. I believe this position will eventually be the critical driver of Enterprise Engagement. Based on what we’re hearing, companies aren’t quite sure of the qualifications for this new position. Since it […]
The EEA Social Footprint
