Is Centuries-Old Incentive and Recognition Business Set for More Change?

Most people don’t know that the history of incentives, rewards and recognition goes back thousands of years and that it was a formal business profession as long ago as the turn of the last century, when Premium Practice, now Incentive magazine, was founded. Now, the emergence of Engagement and extensive research on the role of […]

Rename HR to Engagement? This Even Gives Us Pause, But We Love the Question!

As you can imagine, we took great pleasure in a recent article in TLNT: The Business of HR, by Michelle Roccia, Vice President of the Employee Engagement Division at WinterWyman, a talent search firm. In her article, entitled Renaming HR: Maybe We Should Simply Call it Employee Engagement, she wrote, “For the traditional roles of […]

Conference Board ‘DNA of Engagement’ Report Tracks with EEA Enterprise Framework, With Critical Exceptions

Now that an organization as prestigious as The Conference Board has embraced the engagement movement through the creation of its Engagement Institute, we were excited to see what would come out of it. The newly released DNA of Engagement report, previewed here and available to Conference Board members, tracks closely with the framework created by […]

Engagement On the List of Key Challenges Facing CEOs

Issues related to employee and customer engagement are at the top of the list of CEO challenges worldwide, according to CEO Challenge 2015, an annual survey of CEO’s created by The Conference Board. According to the report, CEO’s are focused on achieving sustainable business through a “longer term focus on capacity-building and the development of […]

How Mobile Technology Is Driving Engagement

Several powerful forces have been pushing, glacier-like but steadily, toward making engagement the same kind of movement in the U.S. as is now developing in Great Britain. The first impetus was research that started coming out of academia in the U.S. and in Great Britain in the 1990s indicating a link between customer and employee […]

The Customer Experience Executive: At the Front Lines of Enterprise Engagement

A Key Topic at Enterprise Engagement U., Denver, April 14-16, 2015 As attendees to the upcoming Enterprise Engagement U. will learn first-hand, the new Customer Experience Management position being created by an increasing number of companies reflects the new emphasis on engagement. The question is, what elements actually comprise the customer experience. Is it only […]

Holy Cow: The Chinese Have Caught On to Enterprise Engagement

Below is an article that came up in our Google Alert from China Daily. I am choosing to run the complete article below the horizontal lines, as to paraphrase this article in any way misses the point, but for those who would like a summary, the article boils down to this: Avaya has figured out […]

Engagement U. Denver Preview: A B2B Communications Expert on the Challenges for Business

With Enterprise Engagement U. coming up April 14-16, we’re going to be previewing some of the insights attendees will gain at the event. We recently spoke with Paul Hebert, our own Social Media Editor, one of the early adopters of social media in business-to-business, Vice President of Program Design for Symbolist, co-author of our course […]

The EEA Social Footprint


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