EEA – THE BLOG
Major Promotions Link Employees and Customers in Innovative Ways
The new Starbucks and Spotify promotion is notable on many levels for those who follow the loyalty business, but what struck us was the way the promotion ties together the company’s partners (employees) and customers. Up to 150,000 Starbucks employees will receive free monthly subscriptions to Spotify which they, along with customers, will be able […]
The Dirty Little Secret About Engagement Surveys
U.S. businesses collectively spend billions of dollars each year on employee engagement surveys, and the dirty little secret is that more often than not the results don’t get the follow-up they deserve. Some of the world’s leading consulting firms have employee engagement survey businesses that charge multi-nationals six- and even seven-figure sums to track the […]
‘Change or Else,’ Says Disrupting Digital Business Author R. Ray Wang
Anyone who understands the principles of Enterprise Engagement will enjoy, as I did, the new book, “Disrupting Digital Business,” by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, […]
Take an ‘Engagement Selfie’
Kevin Sheridan has spent thirty years as a high-level Human Capital Management consultant and Keynote Speaker. He has helped some of the world’s largest corporations break down detrimental processes and rebuild a culture that fosters productive engagement, earning him several distinctive awards and honors in the process. Kevin’s premier creation, PEER®, is consistently recognized as […]
Salesforce.com Enters Employee Engagement Field
As many readers may know, Salesforce.com recently released new human resources tools designed, as reported by Techcrunch.com, “to improve employee engagement.” What is most significant from our standpoint, based on what was reported, is that Salesforce.com actually hasn’t created new technology; it’s repackaging its technology specifically to go after human resources with what TechCrunch says […]
The EEA Social Footprint
