EEA – THE BLOG
The Pope’s Message and Enterprise Engagement
While we proudly lay claim to our role as one of earliest proponents of a formal field focused on Enterprise Engagement, we did not originally envisage it as a social movement. Likewise, while most of the corporations long dedicated to what we call Enterprise Engagement without calling it that – companies like Big Y, Chick […]
Reflections on the Engagement Field: An 8-Year Perspective
With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]
The Challenge Customer: The New Bible for Sales and Customer Engagement
The Challenger Customer is outright one of the most important business books I have read related to sales and customer engagement. Granted, many of the lessons of this book echo – albeit from a different perspective – some of the fundamental elements of the Enterprise Engagement framework, but The Challenge Customer goes way beyond the […]
What’s in a Name? Everything – Based on Recent NY Times Column
The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]
The Hidden ROI of Engagement: Less Regulation and Legislative Action
Engagement Strategies has reported on dozens of research studies demonstrating the high financial return of Enterprise Engagement (see The World of Engagement Research or the EEA Engaged Company Stock Index comprised of public companies with high levels of employee and customer engagement). The ECSI continues in its third year to significantly outpace the performance of […]
The EEA Social Footprint
