We always enjoy Mark Crowley’s posts. As a long-time advocate for employee engagement, and with a previous career in the investment business, his insights always catch our attention. One of his most recent posts highlights the fundamental issue facing the engagement field: developing and implementing a formal engagement strategy that addresses all of the levers of engagement necessary to inspire and equip people to act in ways that help achieve key goals. (You can follow him on twitter here @MarkCCrowely)
In his post entitled, “Employee Engagement Isn’t Getting Better,” Mark observes that engagement really hasn’t changed much since Gallup began tracking it well over a decade ago. In an interview with Gallup’s Dr. Jim Harter, the company’s engagement research leader, the main reason given is that executives at most companies believe their own engagement scores are good enough, and that the key to increasing engagement scores is training of leadership at the front lines and flex-time, “not perks,” which were found by Gallup to have little impact by themselves.
We at the Enterprise Engagement Alliance agree, but we also believe that there’s much more to driving performance through engagement than just good leadership and flex-time. To achieve ROI from any human capital initiative, be it for a customer, distribution partner, employee, or community, requires a fully-integrated campaign that addresses all of the levers of engagement, including emotion, capability, task value, feedback, etc. In Mark’s article, Gallup admits that companies that use its leadership training still fall short of ideals. The reason is that leadership training is not enough by itself.
Learn about how to implement a formal framework to achieve concrete sales, marketing, operations and human resources goals through engagement at Engagement University, April 25-28, at the Renaissance Orlando at SeaWorld. Register at eeaexpo.com and receive a free pass for you and/or a colleague to use to attend other Engagement World events
Also, stay tuned for the release of Enterprise Engagement: The Roadmap, the renamed and updated 2016 edition of Enterprise Engagement: The Textbook.