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Bruce Bolger

Bruce Bolger has written 192 posts for EEA – THE BLOG

EEA Launches New Online University, People-Centric Awards

Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement: Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the […]

The Most Overlooked Competitive Advantage: The Human Factor

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Starbucks Recognizes Impact of Employee Treatment on its Brand Image

Recent actions taken by Starbucks related to the creation of an employee college education program and changes in the way it schedules employee work time demonstrate the company’s realization that how it treats employees affects its brand image. As almost everyone in retail knows, companies have become incredibly unfriendly to employees when it comes to […]

Take Employee Recognition beyond Service Awards

  Guest Post by Cynthia Mielke Vice President Marketing Marketing Innovators A recent article in Forbes speaks to the differences in generations and cultural expectations. Today, recognition is expected, even for non-exceptional actions. People look to be rewarded for things as simple as showing up to work on time or putting in a full 8 hours. How […]


With all of the research suggesting that Engagement is emerging as a top priority, loyalty leaders Colloquy and Mastercard are taking a stand in a webinar set for Thursday, Sept. 18, at 2 p.m. Eastern.  Here’s what they’re saying about the program: “‘ Engagement’has been front and center in a number of webinars and conferences over the […]

The Smart, Sexy, Simple Test

  I heard a great way to evaluate the potential success of a business concept from Peter Hart, President of Rideau Corp., a leading international recognition firm based in Montreal. He was happy to let me share it with our readers: Hart says that to succeed, new products or services should be Smart, Sexy and […]

Go South–Enterprise Engagement Experts

We are scanning job descriptions and jobs to see how they are changing in the world of Enterprise Engagement in which an organization’s brand links all of its audiences. So far, the best examples of this from a professional standpoint are coming from the southern hemisphere. Check out the job description for this Brand Manager […]

Recognition vs. Compensation at Audi

I recently leased a new Audi A4. I didn’t buy this car because of any incentive, but because I like the car – I’ve had four of them over the past 12 years; they’re a pleasure to drive and are economical on gas. So it was with some surprise that after I got the car […]

The Secret of Effective Motivation?

A fascinating guest column in the Sunday New York Times week in review (once again demonstrating the increased focus on this subject) addresses the fundamental issues about what drives us. But the authors, with all of their indisputable expertise, may be overlooking a fundamental connection between intrinsic and extrinsic motivation. In their column, the Secret […]

EEA Web Site Visitors Are Engaged in Their Work—Paul Herr Guest Blog

The Enterprise Engagement Alliance (EEA) conducted a voluntary poll on its website over the past two years, and the results are in. Visitors to the Enterprise Engagement portal who participated in our Personal Engagement Meter are relatively engaged in their work. According to the results, the “emotional paycheck” for the people who took the poll was positive […]

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