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EEA – THE BLOG | Bruce Bolger
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Bruce Bolger

Bruce Bolger has written 266 posts for EEA – THE BLOG

France: The Engagement Paradox

Anyone who has visited France lately and keeps up on the country’s politics cannot but be amazed at the country’s engagement paradox. On the one hand, France’s investment in infrastructure puts the U.S. to shame – the average state of the country’s highways and secondary roads far surpasses that of the U.S. All major cities […]

Engaged in What? New IRF Research Raises Important Issues

The Engaged in What? study, recently published by the Incentive Research Foundation, is must reading for anyone interested in engagement, even though it includes a few oversights and contradictions. The key finding for ESM is that before organizations get caught up in the engagement “wildfire,” they should first take a close look at exactly what […]

The Recognition Shift Begins

The move by TharpeRobbins to become Engage2Excel is a matter of great personal satisfaction: this is the shift we have predicted in the recognition marketplace. (See ESM news story for details.) Because this is one of the oldest recognition companies and is a major player in the marketplace, we know this move will get the attention of its […]

The Pope’s Message and Enterprise Engagement

While we proudly lay claim to our role as one of earliest proponents of a formal field focused on Enterprise Engagement, we did not originally envisage it as a social movement. Likewise, while most of the corporations long dedicated to what we call Enterprise Engagement without calling it that – companies like Big Y, Chick […]

Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

The Challenge Customer: The New Bible for Sales and Customer Engagement

The Challenger Customer is outright one of the most important business books I have read related to sales and customer engagement. Granted, many of the lessons of this book echo – albeit from a different perspective – some of the fundamental elements of the Enterprise Engagement framework, but The Challenge Customer goes way beyond the […]

What’s in a Name? Everything – Based on Recent NY Times Column

The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]

Amazon and the Bezos Leadership Experiment

Several weeks ago we posted a news insight article on Tony Hsieh’s bold experiment with holacracy at, a division of Amazon. The New York Times’ recent account of the culture at (see “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” ) highlights an entirely different approach to management at the parent company. […]

Hay Group and the Engagement Talent Challenge

When a company the caliber of Hay Group says there’s a talent shortage in the emerging engagement space, that’s a problem for Hay Group and others, but an opportunity as well. See  Hay Group: Engagement Creates Talent Challenge. For those not familiar with Hay Group, it’s one of the world’s blue chip consulting firms, with […]

If Engagement Is Just Around the Corner, What Does That Mean to You?

If Engagement Is Just Around the Corner, What Does That Mean to You? You can imagine my reaction to Bret Starr’s prognostications about the engagement movement reported this week on ESM at Of course, we hear the same prediction from more and more leaders in human resources and marketing, but after many years in […]

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