Here’s more evidence of how engagement is catching on. After a highly successful test program, Lipic’s Engagement of St. Louis, MO, has been named the Premier Agent of The Engagement Agency, an international firm designed to help corporations – and the marketing and human resources firms that serve them – profit from the emerging field […]
The New York Times certainly has jumped on the concept of employee engagement, even though its reporters haven’t yet figured out that there’s actually an employee engagement field emerging. A Sunday Business section article on July 6 featured Zingerman’s, a collection of food-related businesses based on the original Zingerman’s Deli in Ann Arbor, MI, which […]
It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International. When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]
As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”
Founder and CEO Razor Suleman tells ESM how his firm has evolved in the engagement space by downplaying features and functions and selling solutions. Perhaps no other company in the incentive, recognition, or loyalty business warrants closer attention these days than Achievers. After all, it’s the only company in this space that has received […]
We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.
Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]
Check out this interview with Susan Goodsell, Manager of Employee Communications for Aflac, for how this leading insurer implements its enterprise brand. This is yet another example of the growing number of companies with a 360-degree view of branding to connect employees and customers.
I guess we know that engagement is beginning to go mainstream when it shows up in an American Express infographic for its business credit card holders. The email asked: “What’s a simple and practical way to help boost your business’ productivity? Focusing on your people.” Click here for the infographic on American Express Site.
As long predicted by the authors of this blog, the issue of minimum wages is not just a public policy issue, but a business and marketing issue. As a nonpartisan organization, the EEA is not prepared to weigh in on the wisdom of government mandates related to the minimum wage, but we can comment from […]