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Bruce Bolger

Bruce Bolger has written 182 posts for EEA – THE BLOG

Lipic’s Named Premier Engagement Agency Agent After Successful Test

Here’s more evidence of how engagement is catching on. After a highly successful test program, Lipic’s Engagement of St. Louis, MO, has been named the Premier Agent of The Engagement Agency, an international firm designed to help corporations – and the marketing and human resources firms that serve them – profit from the emerging field […]

More Engagement in the Media

The New York Times certainly has jumped on the concept of employee engagement, even though its reporters haven’t yet figured out that there’s actually an employee engagement field emerging. A Sunday Business section article on July 6 featured Zingerman’s, a collection of food-related businesses based on the original Zingerman’s Deli in Ann Arbor, MI, which […]

New EGR Site Embodies Enterprise Engagement

It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International.  When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]

Westin Campaign Integrates Guest and Employee Marketing

As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”

UP-AND-COMERS – Achievers Focuses on Success Rather Than Rewards

Founder and CEO Razor Suleman tells ESM how his firm has evolved in the engagement space by downplaying features and functions and selling solutions.   Perhaps no other company in the incentive, recognition, or loyalty business warrants closer attention these days than Achievers. After all, it’s the only company in this space that has received […]

Customer and Employee Engagement Featured in New Brand Journal

  We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.

Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm

Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm   When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]

Interesting AFLAC Internal Branding Case Study

Check out this interview with Susan Goodsell, Manager of Employee Communications for Aflac, for how this leading insurer implements its enterprise brand. This is yet another example of the growing number of companies with a 360-degree view of branding to connect employees and customers.

Engagement Going Mainstream?

I guess we know that engagement is beginning to go mainstream when it shows up in an American Express infographic for its business credit card holders. The email asked: “What’s a simple and practical way to help boost your business’ productivity? Focusing on your people.” Click here for the infographic on American Express Site.

Will Pay Become a Marketing Issue?

As long predicted by the authors of this blog, the issue of minimum wages is not just a public policy issue, but a business and marketing issue. As a nonpartisan organization, the EEA is not prepared to weigh in on the wisdom of government mandates related to the minimum wage, but we can comment from […]

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