Bruce Bolger

Bruce Bolger has written 218 posts for EEA – THE BLOG

Remembering Richard Ross, an Engagement Pioneer, Lost on Sept. 11

As the field of Enterprise Engagement gains momentum, I wanted to take a moment to remember one of the founders of this field who was lost on American Airlines flight 11 on September 11, 2001. Having run a large regional travel agency in the Northeast and created one of the early incentive travel companies, Richard […]

The Tappan Zee Bridge: A Case Study of Engagement at Work for America

What This Project Tells Us About Our People and Successful Bi-Partisan Leadership The concept of Enterprise Engagement extends far beyond business into every part of American life, in the grandest way illustrated by the passion and power of the America that overcame the Nazis in World War II in what now seems like an amazingly short victory, […]

Starr Conspiracy Employee Engagement Report a Wakeup Call

For anyone who still doubts the emergence of engagement, the 2016 Starr Conspiracy Employee Vendor Brandscape is a wakeup call. The detailed report is a must read for anyone involved in rewards and recognition, wellness, measurement, or any aspect of talent management, culture development and perks, and is summarized on the ESM portal. The complete […]

What Happens When Investors and ISO Standards Demand a Strategic Plan for Human Capital Management?

Despite all the talk about employee and customer engagement, this field remains in its infancy. Very few companies have enterprise-wide engagement strategies, and those that do wouldn’t even agree upon the nomenclature used to describe their efforts. But now, forces more powerful than we anticipated may be further propelling the emergence of this field. Many […]

Why Both Marketers and HR Should Welcome Analytics

A lot of people feel a certain unease about analytics, including the EEA’s Social Media Editor Paul Hebert, who is an active blogger on human resources and Principle of his own consulting firm. In a recent blog post, Why I don’t Really Like the Whole Analytics and Big Data Thing in HR, he raises some […]

The Real Reason Why Engagement Remains Low

We always enjoy Mark Crowley’s posts. As a long-time advocate for employee engagement, and with a previous career in the investment business, his insights always catch our attention. One of his most recent posts highlights the fundamental issue facing the engagement field: developing and implementing a formal engagement strategy that addresses all of the levers […]

Yes, Mr. Romney, Great Companies Are People

2012 Presidential candidate Mitt Romney took it on the chin when he dared to state during the last presidential election cycle that corporations are people. While the Enterprise Engagement Alliance is unequivocally non-partisan, since engagement can benefit people of all parties, it is fair to say that great companies are indeed people – perhaps just […]

This is Enterprise Engagement at the Front Lines

Engagement isn’t just a buzzword or a nice to have; it’s a formal business practice to achieve key goals that permeates the way organizations lead, coach, measure, communicate, teach, reward, etc.  As seen in these photos, The Container Store brings the concept of Enterprise Engagement right into the home by prominently conveying its values on […]

More Positive Trends for the Enterprise Engagement Field

Two articles on the Engagement Strategies Media portal at particularly got our attention. One notes that says Engagement Manager is now the fourth-hottest profession, with an average annual pay of $125,000. A lot of these jobs involve customer engagement at big companies, but many also involve human resources and community engagement. Just the […]

The Engagement Word Muddle

 The Work Human movement…B Corporations…the Engagement movement…Conscious  Capitalism…Emotional Connectivity. These are phrases used by various organizations to promote a common theme: the importance of people in business. The WorkHuman movement was launched recently by Globoforce, a leading recognition company, which is now holding an annual conference under that theme. B Corporations is a concept developed […]

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