Internal Branding Highlighted at Asian Marketing Conference

Let know one think that Asian economies ignore trends in the West.
The issue of Internal Branding, relatively new to the scene in the U.S., was the topic of a recent business conference in Singapore. The conference addressed internal branding from two perspectives:

the brand used by the organization to attract talent
the steps necessary to connect the [...]

Researchers Find Link Between Nurse and Patient Satisfaction

Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by [...]

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company [...]

Customer Experience Meets Employee Engagement

The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience.
The high-level program attracts chief executives, vice presidents, directors and senior managers from the consumer products, [...]

Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging.
You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page [...]

The Next Generation of Meetings: Bringing Together Customers and Employees

Meeting planners get ready for a new type of meeting bringing together customers and employees.
As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home [...]

Why We Put the Enterprise in Engagement

This excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand.  The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held  recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt [...]

The New Brand Medium: Employees

New York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message:
“The future belongs to those who build it.”
The text reads:
“Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn.  [...]

Is Your Product More Important Than Robert?

What is more important to Carbonite–the online backup service—it’s advertising campaign, or Robert.
I have no way of knowing Carbonite’s employee engagement strategy, but I witnessed first hand how an employee made the company’s advertising more effective. The follow recent experience shows the reasons why more companies are focusing on their employee’s not as a human [...]

Quickly Benchmark an Organization’s Engagement Efforts

The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices.  [...]