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Bruce Bolger

Bruce Bolger has written 263 posts for EEA – THE BLOG

The Pope’s Message and Enterprise Engagement

While we proudly lay claim to our role as one of earliest proponents of a formal field focused on Enterprise Engagement, we did not originally envisage it as a social movement. Likewise, while most of the corporations long dedicated to what we call Enterprise Engagement without calling it that – companies like Big Y, Chick […]

Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

The Challenge Customer: The New Bible for Sales and Customer Engagement

The Challenger Customer is outright one of the most important business books I have read related to sales and customer engagement. Granted, many of the lessons of this book echo – albeit from a different perspective – some of the fundamental elements of the Enterprise Engagement framework, but The Challenge Customer goes way beyond the […]

What’s in a Name? Everything – Based on Recent NY Times Column

The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]

Amazon and the Bezos Leadership Experiment

Several weeks ago we posted a news insight article on Tony Hsieh’s bold experiment with holacracy at, a division of Amazon. The New York Times’ recent account of the culture at (see “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” ) highlights an entirely different approach to management at the parent company. […]

Hay Group and the Engagement Talent Challenge

When a company the caliber of Hay Group says there’s a talent shortage in the emerging engagement space, that’s a problem for Hay Group and others, but an opportunity as well. See  Hay Group: Engagement Creates Talent Challenge. For those not familiar with Hay Group, it’s one of the world’s blue chip consulting firms, with […]

If Engagement Is Just Around the Corner, What Does That Mean to You?

If Engagement Is Just Around the Corner, What Does That Mean to You? You can imagine my reaction to Bret Starr’s prognostications about the engagement movement reported this week on ESM at Of course, we hear the same prediction from more and more leaders in human resources and marketing, but after many years in […]

Engagement Strategies Re-launches Portal

The redesigned Engagement Strategies mobile-responsive portal at is designed to help organizations and solution providers profit from engagement. You’ll find regularly updated news about the latest research, trends, insights, how-do information, mergers and acquisitions in all areas of employee, distributor partner, vendor, government and community engagement. Even before this new responsive design, the portal […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

Beware of Engagement Buzzwords

When the Enterprise Engagement Alliance was founded in 2008, only a few human resources or marketing solution providers were using the term “engagement.” In fact, some company principals in the traditional incentive and recognition field openly questioned our use of the word. Today, probably a majority of incentive, recognition, survey, training and communications companies reference […]

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