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Bruce Bolger

Bruce Bolger has written 185 posts for EEA – THE BLOG

Recognition vs. Compensation at Audi

I recently leased a new Audi A4. I didn’t buy this car because of any incentive, but because I like the car – I’ve had four of them over the past 12 years; they’re a pleasure to drive and are economical on gas. So it was with some surprise that after I got the car […]

The Secret of Effective Motivation?

A fascinating guest column in the Sunday New York Times week in review (once again demonstrating the increased focus on this subject) addresses the fundamental issues about what drives us. But the authors, with all of their indisputable expertise, may be overlooking a fundamental connection between intrinsic and extrinsic motivation. In their column, the Secret […]

EEA Web Site Visitors Are Engaged in Their Work—Paul Herr Guest Blog

The Enterprise Engagement Alliance (EEA) conducted a voluntary poll on its website over the past two years, and the results are in. Visitors to the Enterprise Engagement portal who participated in our Personal Engagement Meter are relatively engaged in their work. According to the results, the “emotional paycheck” for the people who took the poll was positive […]

Lipic’s Named Premier Engagement Agency Agent After Successful Test

Here’s more evidence of how engagement is catching on. After a highly successful test program, Lipic’s Engagement of St. Louis, MO, has been named the Premier Agent of The Engagement Agency, an international firm designed to help corporations – and the marketing and human resources firms that serve them – profit from the emerging field […]

More Engagement in the Media

The New York Times certainly has jumped on the concept of employee engagement, even though its reporters haven’t yet figured out that there’s actually an employee engagement field emerging. A Sunday Business section article on July 6 featured Zingerman’s, a collection of food-related businesses based on the original Zingerman’s Deli in Ann Arbor, MI, which […]

New EGR Site Embodies Enterprise Engagement

It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International.  When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]

Westin Campaign Integrates Guest and Employee Marketing

As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”

UP-AND-COMERS – Achievers Focuses on Success Rather Than Rewards

Founder and Chief Achiever Razor Suleman tells ESM how his firm has evolved in the engagement space by downplaying features and functions and selling solutions.   Perhaps no other company in the incentive, recognition, or loyalty business warrants closer attention these days than Achievers. After all, it’s the only company in this space that has […]

Customer and Employee Engagement Featured in New Brand Journal

  We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.

Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm

Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm   When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]

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