Brand Engagement
Recognition Meets Consumer
Rideau, a leading recognition company based in Montreal, has broken new ground in understanding the potential for the recognition field in the consumer marketing space. The old idea of separating consumer loyalty from employee recognition is so pre-enterprise engagement. Check out this recording on Rideau’s Real Recognition Radio program on a ground-breaking case study of [...]
Is Mainstream Media Ignoring Engagement?
The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”
As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.
The media is part of the problem.
Is it not now [...]
Reflections on Engagement 2012
All about price?
I heard WCBS Newsradio and Wall Street Journal reporter Joe Connolly say the other day that price has become everything…
Not so. Look at the performance of Whole Foods over the last year, whose stock has provided a handsome return for investors. People will pay more for a pleasant, quality experience. Shopping for Christmas [...]
Social Networking Drives Enterprise Engagement
The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]
Turning the Page – Year in Review
Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012.
As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required [...]
New Enterprise Engagement Benchmark Indicator Ready for Testing
The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool.
You can test it at http://www.eewidget.com/eebenchmark
Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially [...]
The Customer-Employee Connection
You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]
Engagement = Business – Where the Rubber Meets the Road
If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this.
One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. As [...]
The New Face of Your Brand
I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just [...]
Capitalism That Cares
While no one is absolutely certain about the agenda of the Occupy Wall Street movement, one message is clear: there is a growing outcry for a more humane form of capitalism, as well as a sense that Wall Street is part of the problem.
Ironically, this movement could have a profound effect on the way businesses [...]
New Benchmarking Tool
It's Free, confidential, and takes less than 10 minutes!
The EEA Social Footprint
Peppers & Rogers – Strategy Speaks
- Balancing Multichannel Customer Support with Cost Containment February 22, 2012
- Everybody Is the Media Now February 22, 2012
Incentive Intelligence – I2I
- Why I Exist – Step One in I2I Rumspringa February 22, 2012
- High Ground Isn’t Always The Right Ground February 22, 2012
ROI of Engagement – Catalyst Performance Group
- Deja Vu, All Over Again February 22, 2012
- Engagement Drives Earnings Per Share (EPS). "Right, prove it to me." February 22, 2012
ideationz…a blog from rick s. pulito
- An activist songwriter nailed it… February 22, 2012
- Powerful new insight on decision-making and behavior change… February 22, 2012
