Starr Conspiracy Employee Engagement Report a Wakeup Call

For anyone who still doubts the emergence of engagement, the 2016 Starr Conspiracy Employee Vendor Brandscape is a wakeup call. The detailed report is a must read for anyone involved in rewards and recognition, wellness, measurement, or any aspect of talent management, culture development and perks, and is summarized on the ESM portal. The complete […]

Yes, Mr. Romney, Great Companies Are People

2012 Presidential candidate Mitt Romney took it on the chin when he dared to state during the last presidential election cycle that corporations are people. While the Enterprise Engagement Alliance is unequivocally non-partisan, since engagement can benefit people of all parties, it is fair to say that great companies are indeed people – perhaps just […]

This is Enterprise Engagement at the Front Lines

Engagement isn’t just a buzzword or a nice to have; it’s a formal business practice to achieve key goals that permeates the way organizations lead, coach, measure, communicate, teach, reward, etc.  As seen in these photos, The Container Store brings the concept of Enterprise Engagement right into the home by prominently conveying its values on […]

The Engagement Word Muddle

 The Work Human movement…B Corporations…the Engagement movement…Conscious  Capitalism…Emotional Connectivity. These are phrases used by various organizations to promote a common theme: the importance of people in business. The WorkHuman movement was launched recently by Globoforce, a leading recognition company, which is now holding an annual conference under that theme. B Corporations is a concept developed […]

France: The Engagement Paradox

Anyone who has visited France lately and keeps up on the country’s politics cannot but be amazed at the country’s engagement paradox. On the one hand, France’s investment in infrastructure puts the U.S. to shame – the average state of the country’s highways and secondary roads far surpasses that of the U.S. All major cities […]

Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

The Challenge Customer: The New Bible for Sales and Customer Engagement

The Challenger Customer is outright one of the most important business books I have read related to sales and customer engagement. Granted, many of the lessons of this book echo – albeit from a different perspective – some of the fundamental elements of the Enterprise Engagement framework, but The Challenge Customer goes way beyond the […]

What’s in a Name? Everything – Based on Recent NY Times Column

The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]

If Engagement Is Just Around the Corner, What Does That Mean to You?

If Engagement Is Just Around the Corner, What Does That Mean to You? You can imagine my reaction to Bret Starr’s prognostications about the engagement movement reported this week on ESM at Enterpriseengagement.org. Of course, we hear the same prediction from more and more leaders in human resources and marketing, but after many years in […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

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