When Employees Become Part of the Brand

There is growing evidence that companies increasingly get the connection between their employees and their brands.

In the Feb. 14, 2012 edition of the New York Times, Container Store ran a full page ad headlined ‘We Love Our Employees.’ The ad invites people to place a love note on the company’s blog for a chance to [...]

Marcus Evans Enterprise Engagement Curriculum Schedule

For those of you who prefer live learning events, the EEA will present half-day programs a day before the following upcoming Marcus Evans events:
Internal Branding, Miami, April 17-18, 2012
Internal Branding Canada, Toronto, May 1-2, 2012
6th Annual Open Innovation, Chicago, April 17-18, 2012
These seminars are specifically designed for organizations seeking an introduction to engagement and learning [...]

Are You Capturing The Real ROI of Your Programs?

The following is a guest posting by Brad Callahan, Manager of Business Solutions, Marketing Innovators
Markets are volatile, costs are rising, your customers are squeezing your margins as they push for the best possible “deal,” and — if yours is like most businesses these days — you’re doing more with less and increasingly called upon to justify [...]

Recognition Meets Consumer

Rideau, a leading recognition company based in Montreal, has broken new ground in understanding the potential for the recognition field in the consumer marketing space. The old idea of separating consumer loyalty from employee recognition is so pre-enterprise engagement. Check out this recording on Rideau’s Real Recognition Radio program on a ground-breaking case study of [...]

Is Mainstream Media Ignoring Engagement?

The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”
As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.
The media is part of the problem.
Is it not now [...]

Reflections on Engagement 2012

All about price?
I heard WCBS Newsradio and Wall Street Journal reporter Joe Connolly say the other day that price has become everything…
Not so. Look at the performance of Whole Foods over the last year, whose stock has provided a handsome return for investors. People will pay more for a pleasant, quality experience. Shopping for Christmas [...]

Social Networking Drives Enterprise Engagement

The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]

Turning the Page – Year in Review

Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012.
As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required [...]

New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool.
You can test it at http://www.eewidget.com/eebenchmark
Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially [...]

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers.  (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]