Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging.
You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page [...]

The Next Generation of Meetings: Bringing Together Customers and Employees

Meeting planners get ready for a new type of meeting bringing together customers and employees.
As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home [...]

The New Brand Medium: Employees

New York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message:
“The future belongs to those who build it.”
The text reads:
“Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn.  [...]

Is Your Product More Important Than Robert?

What is more important to Carbonite–the online backup service—it’s advertising campaign, or Robert.
I have no way of knowing Carbonite’s employee engagement strategy, but I witnessed first hand how an employee made the company’s advertising more effective. The follow recent experience shows the reasons why more companies are focusing on their employee’s not as a human [...]

Reflections on Engagement 2012

All about price?
I heard WCBS Newsradio and Wall Street Journal reporter Joe Connolly say the other day that price has become everything…
Not so. Look at the performance of Whole Foods over the last year, whose stock has provided a handsome return for investors. People will pay more for a pleasant, quality experience. Shopping for Christmas [...]

Social Networking Drives Enterprise Engagement

The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]

Introducing the Enterprise Engagement Curriculum Fall Webinar Program

In partnership with Marcus Evans, attend any of the complimentary webinars below on the new formal Enterprise Engagement Curriculum, covering all of the key areas of engagement in business.

Learn about the emerging new discipline of engagement and how it affects all aspects of your organization’s brand, management, and marketing in the intro session.
Understand the principles [...]

Enterprise Engagement Is Growing – You Can Be a Part of It…

Enterprise Engagement is a new field.  And, like any new idea or process, there are opportunities and there are challenges.
Future-focused companies embarking on an engagement strategy face their first challenge with a real lack of formal information on effective enterprise engagement implementation strategies/tactics. These pioneering organizations have to educate themselves about engagement, while designing their [...]

A Meeting of the Minds – Marcus Evans 5th Annual Internal Branding and Engagement Conference

Talk about watching the birth of a business field.
Presenter after presenter at the recent Marcus Evans Fifth Annual Internal Branding and Employee Engagement Conference in Miami – representing companies ranging from McDonalds and NYSE Euronext to Isle of Capri Casinos and AstraZeneca – spoke about their respective journeys, as more than one put it, towards becoming [...]

EEA Supports the Enlightened Business Summit

Have you heard about the Enlightened Business Summit being presented all next week via teleconference?  Go to http://www.enlightenedbusinesssummit.com to see a list of speakers and to register for free.
This program is the brainchild of author and consultant Chip Conley, Founder and Executive Chairman, Joie de Vivre Hospitality, and author of PEAK: How Great Companies Get [...]