Researchers Find Link Between Nurse and Patient Satisfaction

Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by [...]

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company [...]

Why We Put the Enterprise in Engagement

This excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand.  The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held  recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt [...]

Is Your Product More Important Than Robert?

What is more important to Carbonite–the online backup service—it’s advertising campaign, or Robert.
I have no way of knowing Carbonite’s employee engagement strategy, but I witnessed first hand how an employee made the company’s advertising more effective. The follow recent experience shows the reasons why more companies are focusing on their employee’s not as a human [...]

Quickly Benchmark an Organization’s Engagement Efforts

The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices.  [...]

When Employees Become Part of the Brand

There is growing evidence that companies increasingly get the connection between their employees and their brands.

In the Feb. 14, 2012 edition of the New York Times, Container Store ran a full page ad headlined ‘We Love Our Employees.’ The ad invites people to place a love note on the company’s blog for a chance to [...]

New EEA Supporters Are Leaders in Assessment and Learning

Enterprise Engagement involves a wide variety of strategies, tactics, tools and technology. The EEA’s goal is to assemble leaders in all areas, from human capital and communication to rewards & recognition and technology, to help create an industry of solutions for organizations that understand the power of engagement but need help with various areas of implementation.
Two [...]

Melanie Lewis Helps EEA Launch Consulting/Training Service

Having had the opportunity over the past year to meet with dozens of senior managers at large companies who have begun the engagement journey, the need for a formal framework for implementation has become increasingly clear. As a result, the EEA has created a training and facilitation process for corporations, not-for-profits, management consulting and marketing [...]

Recognition Meets Consumer

Rideau, a leading recognition company based in Montreal, has broken new ground in understanding the potential for the recognition field in the consumer marketing space. The old idea of separating consumer loyalty from employee recognition is so pre-enterprise engagement. Check out this recording on Rideau’s Real Recognition Radio program on a ground-breaking case study of [...]

Is Mainstream Media Ignoring Engagement?

The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”
As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.
The media is part of the problem.
Is it not now [...]