Internal Branding Highlighted at Asian Marketing Conference

Let know one think that Asian economies ignore trends in the West.
The issue of Internal Branding, relatively new to the scene in the U.S., was the topic of a recent business conference in Singapore. The conference addressed internal branding from two perspectives:

the brand used by the organization to attract talent
the steps necessary to connect the [...]

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company [...]

The New Brand Medium: Employees

New York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message:
“The future belongs to those who build it.”
The text reads:
“Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn.  [...]

Is Mainstream Media Ignoring Engagement?

The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”
As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.
The media is part of the problem.
Is it not now [...]

Turning the Page – Year in Review

Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012.
As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required [...]

Engagement in Action

While I haven’t yet seen any major business publications cover the emerging area of engagement, the traditional trade media is on it.
Recent articles in publications as diverse as the HR Executive (here and here), Corporate Meetings and Incentives, Training, and the American Management Association have featured articles on various aspects of engagement. Even more telling [...]

The New Face of Your Brand

I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just [...]

Capitalism That Cares

While no one is absolutely certain about the agenda of the Occupy Wall Street movement, one message is clear: there is a growing outcry for a more humane form of capitalism, as well as a sense that Wall Street is part of the problem.
Ironically, this movement could have a profound effect on the way businesses [...]

EEA Advisors Discuss Internal Branding with HR Executive Magazine

Check out HR Executive magazine’s online edition and October print editions for a feature article highlighting the link between branding and employee engagement. Not only does this article cogently outline the oft-overlooked link between branding and engagement, but it quotes two of our EEA corporate advisors, Barbara Porter of Nicor and Julia Carcamo of Isle [...]

Forbes Article Identifies the Forces Driving Enterprise Engagement

If you haven’t seen the recent article in Forbes, “Social Power and the Coming Corporate Revolution,” this article spells out better than any I have seen the forces driving the emergence of enterprise engagement—that is, making the connection between financial performance, customers, employees, and all of an organization’s constituencies.
The article shows how social networking is [...]