The Tappan Zee Bridge: A Case Study of Engagement at Work for America

What This Project Tells Us About Our People and Successful Bi-Partisan Leadership The concept of Enterprise Engagement extends far beyond business into every part of American life, in the grandest way illustrated by the passion and power of the America that overcame the Nazis in World War II in what now seems like an amazingly short victory, […]

What Happens When Investors and ISO Standards Demand a Strategic Plan for Human Capital Management?

Despite all the talk about employee and customer engagement, this field remains in its infancy. Very few companies have enterprise-wide engagement strategies, and those that do wouldn’t even agree upon the nomenclature used to describe their efforts. But now, forces more powerful than we anticipated may be further propelling the emergence of this field. Many […]

Good Company Stock Index Outperforms S&P by 34% in First 18 Months

The Good Company Stock Index launched by McBassi & Co. and the Enterprise Engagement Alliance on Oct. 1, 2013 has outpaced the S&P 500 Index by 34% over its first 18 months. This may be the most compelling proof so far that engagement can affect mid- to long-term share price performance because the index tracks […]

Generosity in Leadership Begets Reciprocity Through High Engagement

Guest Post from Leadership consultant, Mark C. Crowley. Mark is the author of Lead From The Heart: Transformational Leadership For The 21st Century.Formerly Senior Vice President and National Sales Manager at Washington Mutual Investments, he’s a frequent contributor to Fast Company and other major publications. Connect with him via his website,, Facebook – Lead […]

The EEA Social Footprint


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Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.

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