Is Mainstream Media Ignoring Engagement?

The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.”
As you can see by visiting http://www.enterpriseengagement.org, he all but called out for Enterprise Engagement.
The media is part of the problem.
Is it not now [...]

Social Networking Drives Enterprise Engagement

The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers.  (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]

7 Important Outcomes From the Recent EEA Expo and Networking Event

We are pleased to announce the successful introduction of the Enterprise Engagement Institute Curriculum and Certification Program at the most recent EEA Expo and Networking Event held June 1-2. Despite the fact that we had to compress a 6 ½ hour program into 3 hours, we received very high ratings for which we’re grateful. Special [...]

It is Time to Reclaim the Word “Engagement”

This is a guest post from Mary Beth McEuen, Executive Director of The Maritz Institute, an innovation and leadership hub connecting a network of neuroscientists, academics and business leaders in pursuit of translating a deep understanding of people into more effective business practices.
When I say the word “engagement,” what do you think?
Well, it could mean [...]

Whether Strategic or Tactical – Engagement is About Relationships

Jeffrey Grisamore is President of EGR International, a full-service enterprise engagement agency that provides both strategic and tactical solutions to leading organizations worldwide.

When people think of Enterprise Engagement, the first thought for some is that it’s a strategy that requires top management commitment and a structural change in the way branding and behaviors are communicated [...]

Enterprise Engagement Is Growing – You Can Be a Part of It…

Enterprise Engagement is a new field.  And, like any new idea or process, there are opportunities and there are challenges.
Future-focused companies embarking on an engagement strategy face their first challenge with a real lack of formal information on effective enterprise engagement implementation strategies/tactics. These pioneering organizations have to educate themselves about engagement, while designing their [...]

A Meeting of the Minds – Marcus Evans 5th Annual Internal Branding and Engagement Conference

Talk about watching the birth of a business field.
Presenter after presenter at the recent Marcus Evans Fifth Annual Internal Branding and Employee Engagement Conference in Miami – representing companies ranging from McDonalds and NYSE Euronext to Isle of Capri Casinos and AstraZeneca – spoke about their respective journeys, as more than one put it, towards becoming [...]

Brandweek Highlights Top Five Consumer Goods Trends in 2010

A recent report in Brandweek made the following projections about consumer shopping and retail:
1. Restraint is the new normal. It will take quite a while for Americans to get back to their old spending ways due to the need to save money and the high unemployment rate. Other parts of the world are likely to [...]

Forrester Research Ranks Firms on Customer Service

Barnes & Noble, Marriott Hotels, Hampton Inn, Amazon.com and Holiday Inn held down the top five slots in the 2009 annual CxPi rankings produced by Forrester Research. While Barnes & Noble enjoyed the top spot for the second year in a row, Charter Communications ranked at the bottom of the CxPi “customer experience” rankings for [...]