The following is a guest posting by Brad Callahan, Manager of Business Solutions, Marketing Innovators
Markets are volatile, costs are rising, your customers are squeezing your margins as they push for the best possible “deal,” and — if yours is like most businesses these days — you’re doing more with less and increasingly called upon to justify [...]
This is a guest post by Beau Ballin, Director of Marketing at MotivAction LLC, a 35-year-old Minneapolis based company specializing in recognition, incentive, learning, meeting, and event services.
After years of overlooking formal measurement in their engagement and recognition strategies, it seems that more companies than ever are paying attention to return-on-investment and other measurement criteria [...]
Wow. Enterprise Engagement has arrived.
Nearly 700 paid registrants, many from Fortune 500 companies, attended the conference “Connecting Employee Engagement and Financial Results,” held last week in conjunction with The Motivation Show in Chicago.
In the session I presented on the Economics of Engagement, I met serious, director-level executives from leading companies representing everything from sales operations [...]
Today’s guest post is by Todd Hanson, CRP, CPIM, President and Founder of the ROI of Engagement Resource Center and President/Founder of Catalyst Performance Group, and Allan Schweyer, Executive Director of the EEA. The content in this post was originally presented at the EEA Networking Expo in June of 2010.
Most ROI analyses that attempt to measure the [...]