Communications
Social Networking Drives Enterprise Engagement
The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]
The NEW Enterprise Engagement Alliance portal Is Now LIVE!
The study, practice and application of Enterprise Engagement has been growing at a rapid pace. New information, new case studies, and new research is constantly being developed and updated. With all this new information we needed to make it easier for our partners and friends to find the information they need quickly and [...]
New Enterprise Engagement Benchmark Indicator Ready for Testing
The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool.
You can test it at http://www.eewidget.com/eebenchmark
Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially [...]
The Customer-Employee Connection
You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]
The New Face of Your Brand
I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just [...]
The People vs. the Internet
Have you bought a computer lately? A recent shopping experience demonstrates the value of people and how corporate cost-cutting can have a negative impact on the customer experience and brand loyalty. Businesses that cut corners with people face long-term consequences that, as a result of social networking, they can no longer ignore.
No Internet
My high school [...]
Forbes Article Identifies the Forces Driving Enterprise Engagement
If you haven’t seen the recent article in Forbes, “Social Power and the Coming Corporate Revolution,” this article spells out better than any I have seen the forces driving the emergence of enterprise engagement—that is, making the connection between financial performance, customers, employees, and all of an organization’s constituencies.
The article shows how social networking is [...]
World’s Most Complete Engagement Education Set for Oct. 4, 5, 6
We know this is last minute – but it’s still worth your time and attention.
This week at the Motivation Show is the 5th Annual Conference on Connecting Engagement, Loyalty & Financial Results. This is the world’s most complete education program covering all of the key areas of engagement by audience and tactic.
Held at the McCormick [...]
New Webinar – Isle of Capri Case Study – Sept. 29 Noon EST
Jim White of Isle of Capri Adds Case Study to Next EEA Webinar on Employee Engagement, Thursday, Sept. 29, Noon EST
This session is the next in a series of the formal curriculum program on enterprise engagement being rolled out by the EEA. The curriculum is designed to give managers and executives at all levels a [...]
Engagement Update – No Summer Vacation Here!
This may be a time of vacation, but things haven’t stopped moving in the world of engagement. Here’s some recent information on:
Best Practices
The New York Times Sunday Business section profiled Pret-a-Manger, a Britain food chain based on enterprise engagement principles. It’s must-reading for anyone in engagement and demonstrates the increasing focus [...]
New Benchmarking Tool
It's Free, confidential, and takes less than 10 minutes!
The EEA Social Footprint
Peppers & Rogers – Strategy Speaks
- Balancing Multichannel Customer Support with Cost Containment February 22, 2012
- Everybody Is the Media Now February 22, 2012
Incentive Intelligence – I2I
- Why I Exist – Step One in I2I Rumspringa February 22, 2012
- High Ground Isn’t Always The Right Ground February 22, 2012
ROI of Engagement – Catalyst Performance Group
- Deja Vu, All Over Again February 22, 2012
- Engagement Drives Earnings Per Share (EPS). "Right, prove it to me." February 22, 2012
ideationz…a blog from rick s. pulito
- An activist songwriter nailed it… February 22, 2012
- Powerful new insight on decision-making and behavior change… February 22, 2012
