While the business media focuses all of its attention on online marketing and social-networking, it neglects a revolution in printing that makes print communications as relevant as ever. Credit companies such RI Communications Inc., New York, and others, that take advantage of digital printing to deliver precise messages based on the information people want to [...]
Here are excerpts from recent news reports showing different ways companies are rethinking strategies to engage key audiences.
Employee marketing. To promote its involvement in the current film, “Up in the Air,” Hilton Hotels held a contest for employees asking them to submit stories of what they did to satisfy guests. Winners won trips to [...]