The People vs. the Internet

Have you bought a computer lately?  A recent shopping experience demonstrates the value of people and how corporate cost-cutting can have a negative impact on the customer experience and brand loyalty. Businesses that cut corners with people face long-term consequences that, as a result of social networking, they can no longer ignore.
No Internet
My high school [...]

Forbes Article Identifies the Forces Driving Enterprise Engagement

If you haven’t seen the recent article in Forbes, “Social Power and the Coming Corporate Revolution,” this article spells out better than any I have seen the forces driving the emergence of enterprise engagement—that is, making the connection between financial performance, customers, employees, and all of an organization’s constituencies.
The article shows how social networking is [...]

World’s Most Complete Engagement Education Set for Oct. 4, 5, 6

We know this is last minute – but it’s still worth your time and attention.
This week at the Motivation Show is the 5th Annual Conference on Connecting Engagement, Loyalty & Financial Results. This is the world’s most complete education program covering all of the key areas of engagement by audience and tactic.
Held at the McCormick [...]

New Webinar – Isle of Capri Case Study – Sept. 29 Noon EST

Jim White of Isle of Capri Adds Case Study to Next EEA Webinar on Employee Engagement, Thursday, Sept. 29, Noon EST
This session is the next in a series of the formal curriculum program on enterprise engagement being rolled out by the EEA. The curriculum is designed to give managers and executives at all levels a [...]

Engagement Update – No Summer Vacation Here!

This may be a time of vacation, but things haven’t stopped moving in the world of engagement.  Here’s some recent information on:
Best Practices
The New York Times Sunday Business section profiled Pret-a-Manger, a Britain food chain based on enterprise engagement principles. It’s must-reading for anyone in engagement and demonstrates the increasing focus [...]

Introducing the Enterprise Engagement Curriculum Fall Webinar Program

In partnership with Marcus Evans, attend any of the complimentary webinars below on the new formal Enterprise Engagement Curriculum, covering all of the key areas of engagement in business.

Learn about the emerging new discipline of engagement and how it affects all aspects of your organization’s brand, management, and marketing in the intro session.
Understand the principles [...]

2011 EEA Networking Expo Reveals Need For Separate Rewards & Recognition Forum

Based on the results of its 2011 Enterprise Engagement Alliance Networking Conference and Expo, the EEA has decided to separate its Enterprise Engagement Curriculum and Certification education program from its Rewards and Recognition Networking Expo in 2012.
The 2012 Rewards and Recognition Networking Expo will provide a unique opportunity for buyers and sellers of rewards and [...]

7 Important Outcomes From the Recent EEA Expo and Networking Event

We are pleased to announce the successful introduction of the Enterprise Engagement Institute Curriculum and Certification Program at the most recent EEA Expo and Networking Event held June 1-2. Despite the fact that we had to compress a 6 ½ hour program into 3 hours, we received very high ratings for which we’re grateful. Special [...]

Whether Strategic or Tactical – Engagement is About Relationships

Jeffrey Grisamore is President of EGR International, a full-service enterprise engagement agency that provides both strategic and tactical solutions to leading organizations worldwide.

When people think of Enterprise Engagement, the first thought for some is that it’s a strategy that requires top management commitment and a structural change in the way branding and behaviors are communicated [...]

Real-Time Performance Measurement – Guest Post

This is a guest post by Beau Ballin, Director of Marketing at MotivAction LLC, a 35-year-old Minneapolis based company specializing in recognition, incentive, learning, meeting, and event services.
After years of overlooking formal measurement in their engagement and recognition strategies, it seems that more companies than ever are paying attention to return-on-investment and other measurement criteria [...]