The New Brand Medium: Employees

New York Times, Sunday, March 4, 2012, page 17 of the main news section appears a Whirlpool ad with the following message:
“The future belongs to those who build it.”
The text reads:
“Whirlpool is proud to be opening the largest premium cooking facility in the world at is new state-of-the-art plant in Cleveland, Tenn.  [...]

Social Networking Drives Enterprise Engagement

The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers.  (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]

The New Face of Your Brand

I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just [...]

Forbes Article Identifies the Forces Driving Enterprise Engagement

If you haven’t seen the recent article in Forbes, “Social Power and the Coming Corporate Revolution,” this article spells out better than any I have seen the forces driving the emergence of enterprise engagement—that is, making the connection between financial performance, customers, employees, and all of an organization’s constituencies.
The article shows how social networking is [...]

What You Know May Not Be So – EEA/StratACHIEVE Webinar Recap

Did you know…

According to survey completed in 2007, human capital is the #1 risk to companies – but third from last on a list of how effectively companies manage it!
In another survey, only 31% of HR departments have anyone on staff that understands the company’s KPIs (key performance indicators)!

If you were tuned in to our [...]

Social Media and Networks – You Need to Learn This Stuff

Today’s post is a guest post by Paul Hebert.  Paul is the Managing Director of I2I – a marketing and incentive design consultancy.  I2I designs new, or audits existing motivation, incentive and reward programs to increase their effectiveness and reduce your costs. Through the use of proven motivational theory, behavioral economics and social psychology I2I [...]

Unleashing Participation – Getting Others to Play Along

The following is a guest post from Steven Green – President of PollStream, a Toronto-based company that develops and delivers engagement and community-building solutions to help leaders tap into Social Capital.  Steven will be speaking at PollStream’s Real Engagement Webinar on April 28.

There is an art to getting people involved. Building participation into your [...]

Social Networking Will Drive EEA Conference and Publishing Program

The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social networking the key component of its promotion strategy for the first annual EEA Networking Expo, June 3-4, 2010, as well as using it to create program content and a subsequent book [...]

The Connection Between Social Media and Engagement

More than anyone in business, the social media folks have latched on to the term “engagement” to define their place in the marketing world. An excellent new site on social media, Engagementdb, and a recent article in Monster’s HRGuru.com blog, both raise fundamental questions about the role of social-networking in business, while at the same [...]