Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging.
You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page [...]

Recognition Meets Consumer

Rideau, a leading recognition company based in Montreal, has broken new ground in understanding the potential for the recognition field in the consumer marketing space. The old idea of separating consumer loyalty from employee recognition is so pre-enterprise engagement. Check out this recording on Rideau’s Real Recognition Radio program on a ground-breaking case study of [...]

Engagement = Business – Where the Rubber Meets the Road

If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this.
One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. As [...]

New Curriculum Module and Webinar on Science of Rewards and Recognition

When to use cash as an incentive?  When to use non-cash?  Perennial questions for many managers and leaders.  If only there was somewhere you could get unbiased and fact-based information?
Now Get The Facts
Drawing upon extensive research, The Incentive Research Foundation, with a sponsorship from Canon Special Markets, and working with the Enterprise Engagement Alliance has [...]

The Enterprise Engagement Curriculum

The Enterprise Engagement Alliance curriculum will be rolled out in a series of webinars throughout the next 12 months, focusing first on key audiences and then more specifically, the tactics related to Leadership, Communications (digital, print, face-to-face, promotional products, etc.) Training, Rewards and Recognition, Culture, etc.
These tactical areas are being funded by the generous support [...]

World’s Most Complete Engagement Education Set for Oct. 4, 5, 6

We know this is last minute – but it’s still worth your time and attention.
This week at the Motivation Show is the 5th Annual Conference on Connecting Engagement, Loyalty & Financial Results. This is the world’s most complete education program covering all of the key areas of engagement by audience and tactic.
Held at the McCormick [...]

2011 EEA Networking Expo Reveals Need For Separate Rewards & Recognition Forum

Based on the results of its 2011 Enterprise Engagement Alliance Networking Conference and Expo, the EEA has decided to separate its Enterprise Engagement Curriculum and Certification education program from its Rewards and Recognition Networking Expo in 2012.
The 2012 Rewards and Recognition Networking Expo will provide a unique opportunity for buyers and sellers of rewards and [...]

Engagement Firm Runs “Most Engaged Workplace” Competition

You know you’ve arrived when they start giving out awards!
The Toronto-based firm I Love Rewards is soliciting nominations for its Most Engaged Workplaces awards.  The deadline is July 15 with congratulatory events in the U.S. and Canada in October.
Entering their second year, the “50 Most Engaged Workplaces™” Awards are designed to inspire enhancements to the workplace by [...]

7 Important Outcomes From the Recent EEA Expo and Networking Event

We are pleased to announce the successful introduction of the Enterprise Engagement Institute Curriculum and Certification Program at the most recent EEA Expo and Networking Event held June 1-2. Despite the fact that we had to compress a 6 ½ hour program into 3 hours, we received very high ratings for which we’re grateful. Special [...]

Whether Strategic or Tactical – Engagement is About Relationships

Jeffrey Grisamore is President of EGR International, a full-service enterprise engagement agency that provides both strategic and tactical solutions to leading organizations worldwide.

When people think of Enterprise Engagement, the first thought for some is that it’s a strategy that requires top management commitment and a structural change in the way branding and behaviors are communicated [...]