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This category contains 26 posts

Quickly Benchmark an Organization’s Engagement Efforts

The Enterprise Engagement Alliance has created a useful tool to help organizations benchmark their engagement strategies. It takes under 10 minutes to complete, and results are instant and confidential. You do not have to register or reveal your company name. The tool enables you to see how your company’s strategies measure up against best practices.  [...]

Marcus Evans Enterprise Engagement Curriculum Schedule

For those of you who prefer live learning events, the EEA will present half-day programs a day before the following upcoming Marcus Evans events:
Internal Branding, Miami, April 17-18, 2012
Internal Branding Canada, Toronto, May 1-2, 2012
6th Annual Open Innovation, Chicago, April 17-18, 2012
These seminars are specifically designed for organizations seeking an introduction to engagement and learning [...]

Curriculum Webinar Recordings Now Available

The Enterprise Engagement Alliance’s growing library of Curriculum webinars is now available at EnterpriseEngagement.org/webinars.
Access is FREE!
These webinars cover an increasing number of topics related to Enterprise Engagement; many more will be added this year. Many thanks to our sponsors.

Social Networking Drives Enterprise Engagement

The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]

The NEW Enterprise Engagement Alliance portal Is Now LIVE!

The study, practice and application of Enterprise Engagement has been growing at a rapid pace. New information, new case studies, and new research is constantly being developed and updated. With all this new information we needed to make it easier for our partners and friends to find the information they need quickly and [...]

New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool.
You can test it at http://www.eewidget.com/eebenchmark
Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially [...]

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers.  (Embeded video at right – Subscribers may need to click through to see video.)
The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]

Engagement in Action

While I haven’t yet seen any major business publications cover the emerging area of engagement, the traditional trade media is on it.
Recent articles in publications as diverse as the HR Executive (here and here), Corporate Meetings and Incentives, Training, and the American Management Association have featured articles on various aspects of engagement. Even more telling [...]

The People vs. the Internet

Have you bought a computer lately?  A recent shopping experience demonstrates the value of people and how corporate cost-cutting can have a negative impact on the customer experience and brand loyalty. Businesses that cut corners with people face long-term consequences that, as a result of social networking, they can no longer ignore.
No Internet
My high school [...]

Forbes Article Identifies the Forces Driving Enterprise Engagement

If you haven’t seen the recent article in Forbes, “Social Power and the Coming Corporate Revolution,” this article spells out better than any I have seen the forces driving the emergence of enterprise engagement—that is, making the connection between financial performance, customers, employees, and all of an organization’s constituencies.
The article shows how social networking is [...]

New Benchmarking Tool

Benchmark Your Organization's Engagement Practices.
It's Free, confidential, and takes less than 10 minutes!

The EEA Social Footprint

             

Our Most Recent Poll

Is Your Company Engaged?

Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.


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