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The Next Generation of Meetings: Bringing Together Customers and Employees
Meeting planners get ready for a new type of meeting bringing together customers and employees.
As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home [...]
From Carrots to Culture
Propelled recently by popular business books such as Dan Pink’s Drive, as well as the negativity publicity surrounding perceived excesses in the use of incentive programs following the Wall Street crash of 2008, the carrot is under assault.
While executives and managers in sales and marketing have generally felt comfortable with the use of incentives and [...]
SECRET SAUCE: An Incentive Travel Program Recipe
Today’s guest post is by Melissa Van Dyke – President of The Incentive Research Foundation. The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of [...]
Promotional Products – The Original Medium of Engagement
Today’s guest post is by Paul Kiewiet, MAS, President of BrandKiwi,LLC – personal development that touches, changes, and enriches lives for improved performance. Kiewiet is a speaker, consultant, coach and facilitator. To learn more follow his blog at www.paulkiewiet.com, follow him on twitter (@paulkiewiet), LinkedIn and facebook.
The idea of involving people with a brand, creating interaction [...]
Customer Service Slipping – Survey Finds
A survey known The Retail Service Quality Index, conducted by consulting firm The SALT & Pepper Group, found that retail customer service going into the holiday season is only 48.2 on a scale of 100. The study was reported recently by Brandweek.
The company tracked1,027 interactions in 73 different retail stores over a four-month period and [...]
Customers Get More Thanks Than Employees This Year
While companies cut back on parties for employees, they’re spending more on business gifts, according to the American Express Open Small Business Holiday Monitor recently featured in a New York Times article. According to the American Express survey, 42 percent of the 516 owners or managers surveyed said that they planned a holiday party, compared [...]
Engagement Flows Both Ways in the Incentive and Meetings Markets
Speaking recently about what’s happening in the business of rewards and recognition, Saro Hartounian, president of Harco Incentive Solutions, a leading incentive rewards supplier, spoke for what’s happening in many traditional areas of engagement, from rewards and recognition, to meetings and promotional products. The traditional incentive business, Saro said, is going in two directions. On [...]
Thanks for the Laughs and Insight
The Enterprise Engagement Alliance blog went live just about a week ago, and we’re already getting great contributions. Check out this recent Dilbert strip on employee engagement that came through our Twitter stream (see box on the lower right-hand side of your screen) that shows how employee engagement can become just another manipulative tool. Thankfully, [...]
Another Forum on External-Internal Branding
Lest anyone think that the founders of the Enterprise Engagement Alliance are drinking their own wine, an increasing number of organizations see the emerging critical link between external marketing to customers and internal branding to employees. Marcus-Evans, a leading supplier of business conferences, will hold the third annual “Internal Branding and Employee Engagement Conference,” Feb. [...]
“A Big, Broad Smile”
It’s time to replace the carrot with “a big, broad smile,” writes Jim Dittman, president of Dittman Incentive Marketing, in a recent article in Incentive magazine. The carrot-and-stick approach, he writes, “over simplifies the services we provide and understates our contribution to the economy.” The carrot, he says, boils performance improvement down to a “reward [...]
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The EEA Social Footprint
Peppers & Rogers – Strategy Speaks
- Extreme Trust in Action: Comcast Misses an Opportunity May 21, 2012
- Looking for Trustability Examples... May 21, 2012
Incentive Intelligence – I2I
- Fistful Of Talent and NY Times May 21, 2012
- If You’re NOT an EXPERT – Don’t Weigh In May 21, 2012
ROI of Engagement – Catalyst Performance Group
- Deja Vu, All Over Again May 21, 2012
- Engagement Drives Earnings Per Share (EPS). "Right, prove it to me." May 21, 2012
Globoforce Blog
- Cultivate Your Talent. But Find It First. May 21, 2012
- On the Eve of the HR Data Revolution May 21, 2012
