EEA – THE BLOG
Rename HR to Engagement? This Even Gives Us Pause, But We Love the Question!
As you can imagine, we took great pleasure in a recent article in TLNT: The Business of HR, by Michelle Roccia, Vice President of the Employee Engagement Division at WinterWyman, a talent search firm. In her article, entitled Renaming HR: Maybe We Should Simply Call it Employee Engagement, she wrote, “For the traditional roles of […]
Rethinking the Role of Branding, Agencies, and Consultants
Enterprise Engagement: The Marketing Perspective As Enterprise Engagement continues to emerge as a business strategy, both corporations and their traditional branding, agency and consulting partners face considerable challenges. Enterprise Engagement isn’t about the latest mobile app, media, or event strategy. It’s a strategic focus on achieving organizational goals by fostering the proactive involvement of all […]
Barbara Porter, Ernst & Young: What Happens When Experience Does Not Match Expectations?
This is a guest post from Barbara Porter, Executive Director, Advisor, Customer Practice, Ernst & Young One of the first steps to improving customer experience and engagement begins with aligning employees to the guiding principles and vision of the company. This allows all employees to link their behaviors and decisions to delivering on those principles […]
New Discover Card Ad Promotes Relationships…
Have you seen this ad about the Discover Card customer surprised to find a human being at the other end of the phone? This obviously stylized encounter may or may not be a true reflection of the relationship you’ll have with Discover Card, and we’re not even sure that this human touch will alone catapult […]
The Engagement Agency: An Update
A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company […]
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