Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

The Other Side of Corporate Social Responsibility

Over the last 20 years, many organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In a recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, […]

Investment Community Increasingly Considers Engagement Issues

When one of the world’s largest and most successful asset managers does something, it’s only a matter of time before other investment companies do the same. According to a recent article in Economic Times, BlackRock and others now consider Glassdoor.com statistics and other employee engagement data they can gather as part of their overall analysis […]

A Broad Impact on Society, the Economy and Business

Engagement has implications that go beyond just our daily business. The British believe it is for the well-being of society by creating a better workplace for employees. We, being Americans, also believe it’s about creating a better place for customers and the distribution partners and vendors who help companies succeed. On a more granular level: […]

Innovation Summit: The Virtuous Circle of Innovation and Engagement

Creating a culture of innovation in which all employees and customers are allowed to submit ideas and collaborate on them to create products and solve problems is a highly engaging strategy: While innovation itself requires engagement to succeed, just being asked for their ideas demonstrates to people that their knowledge and expertise is valued and […]

Still Don’t Believe There’s an Engagement Field?

The Conference Board, Deloitte and Sirota have announced the formation of the Engagement Institute. For those thought the EEA was on the wrong track when it began focusing on this field four years ago, we’re proud to announce this news. For over four years, the Enterprise Engagement Alliance has labored against considerable headwinds to convince business […]

EEA Launches New Online University, People-Centric Awards

Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement: Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the […]

The Most Overlooked Competitive Advantage: The Human Factor

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Go South–Enterprise Engagement Experts

We are scanning job descriptions and jobs to see how they are changing in the world of Enterprise Engagement in which an organization’s brand links all of its audiences. So far, the best examples of this from a professional standpoint are coming from the southern hemisphere. Check out the job description for this Brand Manager […]

Lipic’s Named Premier Engagement Agency Agent After Successful Test

Here’s more evidence of how engagement is catching on. After a highly successful test program, Lipic’s Engagement of St. Louis, MO, has been named the Premier Agent of The Engagement Agency, an international firm designed to help corporations – and the marketing and human resources firms that serve them – profit from the emerging field […]

The EEA Social Footprint

             

Our Most Recent Poll

Is Your Company Engaged?

Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.

Stay tuned for our new poll! Coming soon...


Categories