Yes, Mr. Romney, Great Companies Are People

2012 Presidential candidate Mitt Romney took it on the chin when he dared to state during the last presidential election cycle that corporations are people. While the Enterprise Engagement Alliance is unequivocally non-partisan, since engagement can benefit people of all parties, it is fair to say that great companies are indeed people – perhaps just […]

Amazon and the Bezos Leadership Experiment

Several weeks ago we posted a news insight article on Tony Hsieh’s bold experiment with holacracy at Zappos.com, a division of Amazon. The New York Times’ recent account of the culture at Amazon.com (see “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” ) highlights an entirely different approach to management at the parent company. […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

The Other Side of Corporate Social Responsibility

Over the last 20 years, many organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In a recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, […]

Major Promotions Link Employees and Customers in Innovative Ways

The new Starbucks and Spotify promotion is notable on many levels for those who follow the loyalty business, but what struck us was the way the promotion ties together the company’s partners (employees) and customers. Up to 150,000 Starbucks employees will receive free monthly subscriptions to Spotify which they, along with customers, will be able […]

25 Most People-Centric Companies to Be Honored At Engagement U. in Denver, April 14-16, 2015

The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly-held companies in the U.S. The selection is based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm, using data provided by independent research firms related to employee, customer and community engagement. The winners are […]

EEA Launches New Online University, People-Centric Awards

Here’s a heads up on multiple important EEA initiatives related to our mission to create the formal field of Enterprise Engagement: Engagement U. Online is ready for September Launch. Here is a preview of the new Engagement U. online that Curriculum Director Allan Schweyer has created with our many contributors. We will be expanding the […]

The Most Overlooked Competitive Advantage: The Human Factor

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Recognition vs. Compensation at Audi

I recently leased a new Audi A4. I didn’t buy this car because of any incentive, but because I like the car – I’ve had four of them over the past 12 years; they’re a pleasure to drive and are economical on gas. So it was with some surprise that after I got the car […]

Westin Campaign Integrates Guest and Employee Marketing

As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”

The EEA Social Footprint

             

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