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Enterprise Engagement: The Textbook Focuses on the Rewards of Virtuous Capitalism

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Barbara Porter, Ernst & Young: 5 Tips for Successful Project Partnerships

This is a guest post from Barbara Porter,  Executive Director, Advisor, Customer Practice, Ernst & Young A lot of time, effort and resources are spent identifying projects and developing RFP’s.  On top of that, add the processes of issuing and evaluating RFP responses.  On top of that, add the time spent meeting with the qualified […]

The Success Syndrome

  Recently, I commented on the insularity at Google that I suspect lies at the heart of so many product failures. While Google prints money with search, few of its other ventures have fared so well. The danger of arrogance was recently explained by Reed Hastings, CEO of Netflix. In a recent interview with the […]

Fast Company Features Article on Link Between Happiness and Finances

Mark C. Crowley, a recent guest poster on this blog, recently bylined an article for Fast Company on the link between happy employees and financial success. In his article, The Proof Is In The Profits: America’s Happiest Companies Make More Money, Crowley reports on the Parnassus Workplace Fund, which he asserts “has proven, dignity has […]

New EEA-McBassi Stock Index Takes a Long View

The new Enterprise Engagement Alliance Good Company Stock Index, produced by human resources analytics leader McBassi & Co., isn’t for day traders. In fact, in its first three days, the “bad” companies are leading the “good companies.”  What we expect to support over time (a three- to five-year period) is that organizations with highly engaged […]

Most Engaged Employee Contest Will Recognize Top Talent Across the U.S.

The Enterprise Engagement Alliance (EEA) announces the launch of the Most Engaged Employee contest to publicly recognize actively engaged employees for making a significant difference for their employers, colleagues and customers/clients. Interested parties can submit their nominations and/or anonymously test their level of personal engagement at  www.mostengagedemployee.com The annual winner, to be named in May […]

Understanding the Role of Social Networking

Organizations often confuse the symptom with the underlying disease. By putting the power of crowd-sourcing into the hands of consumers and employees, social networking has indeed shifted the power in a way most organizations never thought possible. As a result, every major company is spending millions on implementing a social networking strategy to put the […]

The Next Generation of Meetings: Bringing Together Customers and Employees

Meeting planners get ready for a new type of meeting bringing together customers and employees. As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal […]

New EEA Supporters Are Leaders in Assessment and Learning

Enterprise Engagement involves a wide variety of strategies, tactics, tools and technology. The EEA’s goal is to assemble leaders in all areas, from human capital and communication to rewards & recognition and technology, to help create an industry of solutions for organizations that understand the power of engagement but need help with various areas of implementation. […]

Are You Capturing The Real ROI of Your Programs?

The following is a guest posting by Brad Callahan, Manager of Business Solutions, Marketing Innovators Markets are volatile, costs are rising, your customers are squeezing your margins as they push for the best possible “deal,” and — if yours is like most businesses these days — you’re doing more with less and increasingly called upon to […]

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