This is Google's cache of It is a snapshot of the page as it appeared on 14 Oct 2015 12:44:34 GMT.
The current page could have changed in the meantime. Learn more
Full versionText-only versionView sourceTip: To quickly find your search term on this page, press Ctrl+F or ⌘-F (Mac) and use the find bar.
EEA – THE BLOG | Business
Human Capital InstituteDittman IncentivesCanon


This tag is associated with 35 posts

Achievers’ Valuation Promising for Rewards and Recognition Firms

The report that Blackhawk Network paid $110 million cash for Achievers was good news for the private equity companies moving into the rewards & recognition industry (and the broader engagement space), as well as for the owners of such companies, since that valuation appears to be well beyond the standard 5-times EBITDA of most businesses, […]

Special Offer for EEA Community for E2MA 2015 Red Diamond Congress, July 20-22, Quincy MA

As indicated in the chapter on Trade Show Engagement in the 2nd edition of Enterprise Engagement: The Textbook, trade shows have become a critical tool for engaging not only customers, but also employees and vendors. This year’s Red Diamond Conference, produced by E2MA (the Exhibitor and Event Marketers’ Association), will have a special track on […]

7 Big Lessons From Blackhawk Acquisition of Achievers

The news of the Achievers sale has already spread across the incentive and recognition business. Here are some initial thoughts: Blackhawk is poised to become a major player in the incentive and recognition business. It is one of the only publicly-held company in the field (Aimia being another), based on its enormous gift card business. […]

The Other Side of Corporate Social Responsibility

Over the last 20 years, many organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In a recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, […]

Still Questioning Whether or Not Engagement Is Mission-Critical?

What great timing for Engagement University. The EEA has been on what does feel like a long mountain climb with many false summits, and this indeed may be another. But as we convene with many of the people who helped us create and test the first-ever formal curriculum on engagement – long before anyone else […]

The Most Overlooked Competitive Advantage: The Human Factor

I am always amazed about the extent to which organizations overlook the impact their employees have on their brand, productivity, quality and performance. While companies often publicly disclose their expenditure on advertising – the process of making promises – I don’t think I’ve ever seen a company disclose a budget for keeping promises – i.e., […]

Customer and Employee Engagement Featured in New Brand Journal

  We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.

New Book by @eholtzclaw Turns Consumer Analysis Inside Out

Erick V. Holtzclaw’s new book, Laddering: Unlocking the Potential of Consumer Behavior, takes on the traditional process-oriented approach to understanding customers. The term “laddering” refers to the author’s step-by-step approach to rewriting the way organizations understand and dialog with customers and use data to develop products or other initiatives. Holtzclaw argues that technology and the […]

Enterprise Engagement: The Textbook Focuses on Using Engagement to Achieve Business Goals

Enterprise Engagement Textbook:  From the Public Policy Perspective Enterprise Engagement is a new field that responds to the growing outcry for a more humane form of capitalism, while remaining true to capitalism’s goal of maximizing profits, because it proves that the two are not only compatible but are actually better for shareholders over the long […]

Barbara Porter, Ernst & Young: 5 Tips for Successful Project Partnerships

This is a guest post from Barbara Porter,  Executive Director, Advisor, Customer Practice, Ernst & Young A lot of time, effort and resources are spent identifying projects and developing RFP’s.  On top of that, add the processes of issuing and evaluating RFP responses.  On top of that, add the time spent meeting with the qualified […]

The EEA Social Footprint


Our Most Recent Poll

Is Your Company Engaged?

Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.


Our Twitter Stream

Photos from EEA Expo Networking Event

Check out our flickr photos!

Click here to go to the flickr site and add tags and names if you see someone you know!