Yes, Mr. Romney, Great Companies Are People

2012 Presidential candidate Mitt Romney took it on the chin when he dared to state during the last presidential election cycle that corporations are people. While the Enterprise Engagement Alliance is unequivocally non-partisan, since engagement can benefit people of all parties, it is fair to say that great companies are indeed people – perhaps just […]

This is Enterprise Engagement at the Front Lines

Engagement isn’t just a buzzword or a nice to have; it’s a formal business practice to achieve key goals that permeates the way organizations lead, coach, measure, communicate, teach, reward, etc.  As seen in these photos, The Container Store brings the concept of Enterprise Engagement right into the home by prominently conveying its values on […]

Significance of New EEA Pact with C-Suite Network

Happy New Year. Below is an excerpt from an announcement on our ESM portal at EnterpriseEngagement.org that we believe further demonstrates the increased corporate interest in the topic of Enterprise Engagement at the executive level. The Enterprise Engagement Alliance and C-SuiteNetwork have announced a broad marketing partnership to educate corporate management on the emerging field of […]

The Engagement Word Muddle

 The Work Human movement…B Corporations…the Engagement movement…Conscious  Capitalism…Emotional Connectivity. These are phrases used by various organizations to promote a common theme: the importance of people in business. The WorkHuman movement was launched recently by Globoforce, a leading recognition company, which is now holding an annual conference under that theme. B Corporations is a concept developed […]

Engaged in What? New IRF Research Raises Important Issues

The Engaged in What? study, recently published by the Incentive Research Foundation, is must reading for anyone interested in engagement, even though it includes a few oversights and contradictions. The key finding for ESM is that before organizations get caught up in the engagement “wildfire,” they should first take a close look at exactly what […]

France: The Engagement Paradox

Anyone who has visited France lately and keeps up on the country’s politics cannot but be amazed at the country’s engagement paradox. On the one hand, France’s investment in infrastructure puts the U.S. to shame – the average state of the country’s highways and secondary roads far surpasses that of the U.S. All major cities […]

The Pope’s Message and Enterprise Engagement

While we proudly lay claim to our role as one of earliest proponents of a formal field focused on Enterprise Engagement, we did not originally envisage it as a social movement. Likewise, while most of the corporations long dedicated to what we call Enterprise Engagement without calling it that – companies like Big Y, Chick […]

Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

The Challenge Customer: The New Bible for Sales and Customer Engagement

The Challenger Customer is outright one of the most important business books I have read related to sales and customer engagement. Granted, many of the lessons of this book echo – albeit from a different perspective – some of the fundamental elements of the Enterprise Engagement framework, but The Challenge Customer goes way beyond the […]

What’s in a Name? Everything – Based on Recent NY Times Column

The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]

The EEA Social Footprint

             

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