Why Both Marketers and HR Should Welcome Analytics

A lot of people feel a certain unease about analytics, including the EEA’s Social Media Editor Paul Hebert, who is an active blogger on human resources and Principle of his own consulting firm. In a recent blog post, Why I don’t Really Like the Whole Analytics and Big Data Thing in HR, he raises some […]

Yes, Mr. Romney, Great Companies Are People

2012 Presidential candidate Mitt Romney took it on the chin when he dared to state during the last presidential election cycle that corporations are people. While the Enterprise Engagement Alliance is unequivocally non-partisan, since engagement can benefit people of all parties, it is fair to say that great companies are indeed people – perhaps just […]

The Engagement Word Muddle

 The Work Human movement…B Corporations…the Engagement movement…Conscious  Capitalism…Emotional Connectivity. These are phrases used by various organizations to promote a common theme: the importance of people in business. The WorkHuman movement was launched recently by Globoforce, a leading recognition company, which is now holding an annual conference under that theme. B Corporations is a concept developed […]

Engaged in What? New IRF Research Raises Important Issues

The Engaged in What? study, recently published by the Incentive Research Foundation, is must reading for anyone interested in engagement, even though it includes a few oversights and contradictions. The key finding for ESM is that before organizations get caught up in the engagement “wildfire,” they should first take a close look at exactly what […]

France: The Engagement Paradox

Anyone who has visited France lately and keeps up on the country’s politics cannot but be amazed at the country’s engagement paradox. On the one hand, France’s investment in infrastructure puts the U.S. to shame – the average state of the country’s highways and secondary roads far surpasses that of the U.S. All major cities […]

The Pope’s Message and Enterprise Engagement

While we proudly lay claim to our role as one of earliest proponents of a formal field focused on Enterprise Engagement, we did not originally envisage it as a social movement. Likewise, while most of the corporations long dedicated to what we call Enterprise Engagement without calling it that – companies like Big Y, Chick […]

Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

What’s in a Name? Everything – Based on Recent NY Times Column

The New York Times continues its recent focus on highlighting the importance of the human side of capitalism. This past week it featured (on the cover of its Sunday News in Review section) an article entitled, “Rethinking Work” written by Barry Schwartz, a psychology professor at Swarthmore College, based on his upcoming book, Why We […]

Hay Group and the Engagement Talent Challenge

When a company the caliber of Hay Group says there’s a talent shortage in the emerging engagement space, that’s a problem for Hay Group and others, but an opportunity as well. See  Hay Group: Engagement Creates Talent Challenge. For those not familiar with Hay Group, it’s one of the world’s blue chip consulting firms, with […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

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