EEA – THE BLOG
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
The EEA Social Footprint
