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Enterprise Engagement Alliance

This tag is associated with 30 posts

New EGR Site Embodies Enterprise Engagement

It was with great satisfaction that I checked out the new web site of one of EEA’s founding supporters, EGR International.  When the Enterprise Engagement Alliance was first formed, we heard our fair share of skeptics who told us Engagement was just another word du jour or that traditional incentive and marketing companies could never make the […]

Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm

Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm   When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]

Engagement Going Mainstream?

I guess we know that engagement is beginning to go mainstream when it shows up in an American Express infographic for its business credit card holders. The email asked: “What’s a simple and practical way to help boost your business’ productivity? Focusing on your people.” Click here for the infographic on American Express Site.

More Evidence That Putting People First is More Profitable

Here’s more evidence explaining why the companies in the EEA’s Good Company Stock Index outperform their competitors. Deloitte’s third annual Core Beliefs & Culture Survey found that “organizations with a strong sense of purpose – described as a focus on making a positive impact on customers, employees and the society in general – are more […]

2015 Engagement University & Expo Convenes in Denver April 14-16

The Enterprise Engagement Alliance has announced a significantly expanded education program in 2015, following on the success of its Engagement University program co-located with the Rewards & Recognition Expo in Nashville earlier this year. In 2015, the event is co-sponsored by our travel partners, Omni Resort Interlocken, Denver, at which the event will be held, […]

For ChipRewards, the Focus is on Behavioral Science

The fun part of this job is interviewing the founders or management of all sorts of engagement solution providers, and it was a particular pleasure to run in to the folks at ChipRewards, Inc. Don’t be fooled by the name – an acronym for Consumer Health Incentive Program Rewards – this company means business when […]

Enterprise Engagement Challenges the Status Quo

  Enterprise Engagement: The Management Perspective   Enterprise Engagement is different from traditional management in that it requires a focus on keeping promises, aligning management, and integrating tactics that often are siloed in traditional organizations. This is the second in a series of blogs announcing the launch of the EEA’s Enterprise Engagement: the Textbook and […]

EY Supports Emergence of Enterprise Engagement

Ernst & Young LLP has become a formal supporter of the Enterprise Engagement Alliance and will serve on the board overseeing the development and distribution of the Enterprise Engagement textbook and certification program. Enterprise Engagement:  The textbook is available at Enterpriseengagementbook.com and will be officially released April 6 at Engagement University in Nashville at Engagementnashville.com. […]

Engagement Gains in Search Term Popularity, But Recognition Still Rules

Google’s term analytics tool provides a fun way to see trends in key words showing up on the internet.  The graphs below show how much the various terms are showing up in news headlines. As you can see in the charts below, “customer engagement” and “employee engagement” are on the upswing and hits for “incentive programs” […]

Engagement U. – April 6-8: Determine if Engagement is For You

    “The field of Enterprise Engagement could rival Advertising in Scale,”  Gary Rhoads, Professor of Entrepreneurship, Graduate School of Business, Brigham Young University.   Engagement University, presented by the Enterprise Engagement Alliance, April 6 -8, 2014, is about a critical new business field that helps improve the effectiveness of almost everything you do in […]

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