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Enterprise Engagement Alliance

This tag is associated with 24 posts

Enterprise Engagement Challenges the Status Quo

  Enterprise Engagement: The Management Perspective   Enterprise Engagement is different from traditional management in that it requires a focus on keeping promises, aligning management, and integrating tactics that often are siloed in traditional organizations. This is the second in a series of blogs announcing the launch of the EEA’s Enterprise Engagement: the Textbook and […]

EY Supports Emergence of Enterprise Engagement

Ernst & Young LLP has become a formal supporter of the Enterprise Engagement Alliance and will serve on the board overseeing the development and distribution of the Enterprise Engagement textbook and certification program. Enterprise Engagement:  The textbook is available at and will be officially released April 6 at Engagement University in Nashville at […]

Engagement Gains in Search Term Popularity, But Recognition Still Rules

Google’s term analytics tool provides a fun way to see trends in key words showing up on the internet.  The graphs below show how much the various terms are showing up in news headlines. As you can see in the charts below, “customer engagement” and “employee engagement” are on the upswing and hits for “incentive programs” […]

Engagement U. – April 6-8: Determine if Engagement is For You

    “The field of Enterprise Engagement could rival Advertising in Scale,”  Gary Rhoads, Professor of Entrepreneurship, Graduate School of Business, Brigham Young University.   Engagement University, presented by the Enterprise Engagement Alliance, April 6 -8, 2014, is about a critical new business field that helps improve the effectiveness of almost everything you do in […]

Engagement U. – April 6-8. Is the Engagement Movement Real?

 “Enterprise Engagement is an essential new field critical to delivering our brand promises.  The managers, employees, and vendor partners who understand the concept of Engagement will have the competitive edge.” Gina Valenti, Vice President Owner Services Hilton Worldwide & Vice President Brand Culture and Internal Messaging, Hampton Hotels Engagement University, presented by the Enterprise Engagement […]

New Book From Britain Focuses on Strategic Brand Engagement

Leave it to the Brits to help articulate the future of marketing. Our colleagues across the pond were 20th century leaders in what they call below-the-line marketing (and what we called promotion), and now out of Great Britain comes the book, Strategic Brand Engagement, by John G.  Fisher.  The author clearly articulates the vision of […]

Insights From Enterprise Engagement Wisconsin Program

  I walked away from the Enterprise Engagement Alliance regional seminar with some good, actionable ideas from Curt Coffman’s portion of the program on leadership.   Most notable to me was his advice to embrace your business’ biggest challenge rather than trying to avoid them to turn a negative into a positive.  Look at the way […]

Coffman Radio Show Will Feature Bruce Bolger from the EEA

This Friday, July 12th, “A Great Place to Work,” a weekly radio show hosted by Curt Coffman, author of First, Break All the Rules and other business best-sellers, will feature a discussion with Bruce Bolger, Managing Director of the Enterprise Engagement Alliance. The show, entitled “What Begins with People Ends with Success!,” will talk about […]

EEA’s Engagement University Set for 2014 in Nashville

The Enterprise Engagement Alliance has announced the launch of the Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the Rewards & Recognition Expo and Engagement Pavilion, featuring leading exhibitors of reward, recognition and engagement products and services. Based on the Enterprise Engagement […]

The Engagement Land Grab

More and more people want a piece of engagement. The advertising and mobile devices industries, point-of-sale, gamification technology – they all tout the engagement capabilities of their respective platforms. A gamification group has even created an Engagement Alliance. Those involved with HR, recognition and incentives now refer frequently to employee engagement.  Forrester, the research firm, […]

New Benchmarking Tool

Benchmark Your Organization's Engagement Practices.
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