How Mobile Technology Is Driving Engagement

Several powerful forces have been pushing, glacier-like but steadily, toward making engagement the same kind of movement in the U.S. as is now developing in Great Britain. The first impetus was research that started coming out of academia in the U.S. and in Great Britain in the 1990s indicating a link between customer and employee […]

The Customer Experience Executive: At the Front Lines of Enterprise Engagement

A Key Topic at Enterprise Engagement U., Denver, April 14-16, 2015 As attendees to the upcoming Enterprise Engagement U. will learn first-hand, the new Customer Experience Management position being created by an increasing number of companies reflects the new emphasis on engagement. The question is, what elements actually comprise the customer experience. Is it only […]

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