EEA – THE BLOG
Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm
Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
The EEA Social Footprint
