Reflections on the Engagement Field: An 8-Year Perspective

With an increasing number of business experts now saying that engagement has arrived as a formal field, and with more trade journals talking about the subject, a number of people have asked me what it feels like to have seen the emergence of such a potentially huge new field years before most. Yes, we did […]

Guilty As Charged: Enterprise Engagement Is About the Bottom Line

The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]

The Other Side of Corporate Social Responsibility

Over the last 20 years, many organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In a recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, […]

Investment Community Increasingly Considers Engagement Issues

When one of the world’s largest and most successful asset managers does something, it’s only a matter of time before other investment companies do the same. According to a recent article in Economic Times, BlackRock and others now consider statistics and other employee engagement data they can gather as part of their overall analysis […]

Engagement University in Denver: Key Takeaways

We will be publishing a number of articles about last week’s Engagement U. in the coming days, as well as posting the presentations, but here are a few immediate takeaways: Enterprise Engagement is indeed emerging into a formal field – almost all attendees surveyed say they believe engagement is emerging as a hot topic, and […]

25 Most People-Centric Companies to Be Honored At Engagement U. in Denver, April 14-16, 2015

The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly-held companies in the U.S. The selection is based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm, using data provided by independent research firms related to employee, customer and community engagement. The winners are […]

Good Company Stock Index Outperforms S&P by 34% in First 18 Months

The Good Company Stock Index launched by McBassi & Co. and the Enterprise Engagement Alliance on Oct. 1, 2013 has outpaced the S&P 500 Index by 34% over its first 18 months. This may be the most compelling proof so far that engagement can affect mid- to long-term share price performance because the index tracks […]

Fast Company Features Article on Link Between Happiness and Finances

Mark C. Crowley, a recent guest poster on this blog, recently bylined an article for Fast Company on the link between happy employees and financial success. In his article, The Proof Is In The Profits: America’s Happiest Companies Make More Money, Crowley reports on the Parnassus Workplace Fund, which he asserts “has proven, dignity has […]

The EEA Social Footprint


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