EEA – THE BLOG
Is Centuries-Old Incentive and Recognition Business Set for More Change?
Most people don’t know that the history of incentives, rewards and recognition goes back thousands of years and that it was a formal business profession as long ago as the turn of the last century, when Premium Practice, now Incentive magazine, was founded. Now, the emergence of Engagement and extensive research on the role of […]
The Coffman Organization to Head Alliance of Marketing Firms Launching ‘The Engagement Agency’
The Coffman Organization, one of the nation’s leading engagement assessment and coaching forms, has joined an alliance of companies known as the The Engagement Agency to provide full-service engagement solutions to businesses and organizations throughout the country. “Organizations are spending hundreds of millions of dollars on engagement surveys; incentive, loyalty, and recognition programs; communication and social […]
Engagement = Business – Where the Rubber Meets the Road
If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this. One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. […]
New Curriculum Module and Webinar on Science of Rewards and Recognition
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