How Mobile Technology Is Driving Engagement

Several powerful forces have been pushing, glacier-like but steadily, toward making engagement the same kind of movement in the U.S. as is now developing in Great Britain. The first impetus was research that started coming out of academia in the U.S. and in Great Britain in the 1990s indicating a link between customer and employee […]

LoyaltyOne’s Bryan Pearson on What Constitutes the ‘Capital L’ of Loyalty

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. In a recent interview, we asked him whether he felt that loyalty programs were addressing all of the levers necessary to engage customers. The answer in the majority […]

COLLOQUY AND MASTERCARD PRESENT: ENGAGEMENT ISN’T JUST A FAD

With all of the research suggesting that Engagement is emerging as a top priority, loyalty leaders Colloquy and Mastercard are taking a stand in a webinar set for Thursday, Sept. 18, at 2 p.m. Eastern.  Here’s what they’re saying about the program: “‘ Engagement’has been front and center in a number of webinars and conferences over the […]

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