Marcus Evans Enterprise Engagement Curriculum Schedule

For those of you who prefer live learning events, the EEA will present half-day programs a day before the following upcoming Marcus Evans events: Internal Branding, Miami, April 17-18, 2012 Internal Branding Canada, Toronto, May 1-2, 2012 6th Annual Open Innovation, Chicago, April 17-18, 2012 These seminars are specifically designed for organizations seeking an introduction […]

Melanie Lewis Helps EEA Launch Consulting/Training Service

Having had the opportunity over the past year to meet with dozens of senior managers at large companies who have begun the engagement journey, the need for a formal framework for implementation has become increasingly clear. As a result, the EEA has created a training and facilitation process for corporations, not-for-profits, management consulting and marketing […]

Is Mainstream Media Ignoring Engagement?

The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.” As you can see by visiting, he all but called out for Enterprise Engagement. The media is part of the problem. Is […]

New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool. You can test it at Simply fill out the questionnaire, click on submit, and the results come up instantly. […]

EEA Advisors Discuss Internal Branding with HR Executive Magazine

Check out HR Executive magazine’s online edition and October print editions for a feature article highlighting the link between branding and employee engagement. Not only does this article cogently outline the oft-overlooked link between branding and engagement, but it quotes two of our EEA corporate advisors, Barbara Porter of Nicor and Julia Carcamo of Isle […]

Engagement Update – No Summer Vacation Here!

This may be a time of vacation, but things haven’t stopped moving in the world of engagement.  Here’s some recent information on: Best Practices The New York Times Sunday Business section profiled Pret-a-Manger, a Britain food chain based on enterprise engagement principles. It’s must-reading for anyone in engagement and demonstrates the increasing focus on engagement […]

Introducing the Enterprise Engagement Curriculum Fall Webinar Program

In partnership with Marcus Evans, attend any of the complimentary webinars below on the new formal Enterprise Engagement Curriculum, covering all of the key areas of engagement in business. Learn about the emerging new discipline of engagement and how it affects all aspects of your organization’s brand, management, and marketing in the intro session. Understand […]

7 Important Outcomes From the Recent EEA Expo and Networking Event

We are pleased to announce the successful introduction of the Enterprise Engagement Institute Curriculum and Certification Program at the most recent EEA Expo and Networking Event held June 1-2. Despite the fact that we had to compress a 6 ½ hour program into 3 hours, we received very high ratings for which we’re grateful. Special […]

Marcus Evans and EEA Connect!

Upcoming Marcus Evans Events For more information on these events go to: Internal Branding Miami, February 24-25 Audience: Corporate Communications, Internal Communications, HR Plenary luncheon Consumer Insights Boston, March 29-30 Audience: Marketing, Consumer Insights, Market Research, Product Development Plenary luncheon Open Innovation Philadelphia, April 11-13 Innovation, IP, Alliance Building, Technology Officers, Tech Transfer Plenary […]

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Our Most Recent Poll

Is Your Company Engaged?

Take a quick poll and find out where you stand in your engagement efforts. Also - at the end of the poll you will be asked if you want to get the final results of the poll at the end of the month.

Stay tuned for our new poll! Coming soon...